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What verbiage can I use on a ‘duped’ fragrance.
I am a classic conflict avoider… so in order to avoid any issues regarding the scent choices I have made for my emulsified cream deodorant, which is going to offer some major name brand fragrance dupes… (a first for me)…. I thought I would just clarify what I can…and can’t say in my promotional propaganda.
So, I will change the names to protect the guilty. But as an example, I have a dupe of ‘Jo Malone, Orange Blossom’. When the vendor is selling it to me…about the only thing I see….is the word ‘type’ used at the end.
So, to avoid conflict with ‘Jo’, do I simply also use the word ‘type’ in my progaganda…and then anything goes? Can I say…. “Fragrance is a Jo Malone, Orange Blossom type”??? The dupe is of course…NOT purchased or sanctioned by Jo.
Just seems like Jo should or would have some protection from dupes….but maybe I am way off base. How can I (without issue) market these dupes (verbiage)?
Aloha.
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3 Replies
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This website used the phrase “Inspired By xxx” - I think it sounds better than “Type” - Just a suggestion. Maybe check these links out for ideas? Might alos help with the ‘Fluffy wording” - Cheers
Perfume Dupes That Smell Like Top Designer Fragrances | DB Cosmetics
Amore for Women (EDP) 100ml Fragrance | DB Cosmetics -
Jo Malone is a registered trademark, so I don’t think you can use it in advertising your product, even using the word “type”. I would stick to the “orange blossom”.
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Best you not mention any other company, but focus on it being the Graillotion Organge Blossom fragrance. No point in inviting a negative response, that could be legal, from a company that you have no affiliation with. Jo Malone Type fragrance does not mean it is a direct dupe of the Jo Malone fragrance, but is similar in nature.
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