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What stands out to you about this LOI?
This is one of my favorite shampoos, I find it to be excellent at cleansing without leaving the hair feeling stripped at all - which is exactly what we all want out of a shampoo, right?
I’ve been playing around with making my own version of it and I’m just curious what, if anything, stands out to you all about the list of ingredients? For me I find it interesting that they start off with three anionic surfactants and one non-ionic, and then toward the bottom of the list they have a couple more, which seems to just be Plantapon TF. So more surfactants than the average shampoo and just a wee bit of Plantapon TF at the end for some reason. Whatever they’re doing I’m sure they have their reasons and it’s working.What do you think?AG Balance Shampoo with Apple Cider Vinegar
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Hydroxypropyl Methylcellulose, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Gypsophila Paniculata Root Extract, Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract (Organic), Argania Spinosa Kernel Oil (Organic), Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cymbopogon Schoenanthus Oil, Salvia Sclarea (Clary) Oil, Sodium PCA, Pisum Sativum (Pea) Peptide, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Decyl Glucoside, Polyglyceryl-10 Caprylate/Caprate, Coco-Glucoside, Glyceryl Oleate, Xanthan Gum, Caprylyl Glycol, Phenethyl Alcohol, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Triethyl Citrate.
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