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What gives pomades/hair clay hold?
Hello all, Im not a Chemist so forgive me for using layman’s terms but Im currently formulating my own haircare products for men to carry in my salon. Im striving for 100% plant based. Im wondering between mixing the clay and pomade, Im wondering what or how does these hair products provide hold? So far im mixing kaolin clay in a mixture of oils and waxes and Im curious as to whether its the clay or the wax that provides the hold. If I want more hold do I add more wax or maybe a different wax? Or do I add more clay?
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