Home › Cosmetic Science Talk › Formulating › General › What are the most fanciful claims you’ve ever seen?
Tagged: actives, false-claims, ingredients, marketing, marketing-hype
-
What are the most fanciful claims you’ve ever seen?
Posted by Rafacasti on April 22, 2022 at 12:48 pmIn terms of curiosity and comparison, which claims have you seen out there that are absurd and don’t make any sense?I particularly like those based on geography and history - I think they’re funny in some way. They just go like “With actives extracted from…” and complete with something very very specific like: Himalayan mountains, Antartic Ocean (?), Shangrila, El Dorado, the Moon, Tutankhamun’s tomb… and so on.Some ingredient in special? Please, share your experiences!
OldPerry replied 2 years, 10 months ago 7 Members · 11 Replies -
11 Replies
-
“We use laser aligned water made deep in a mine in Ukraine. Our products are aligned with the Earth’s magnetic field.”They then insisted that when we staged the pallets of finished goods we aligned the pallets on a North/South axis using a compass.
-
Microformulation said:“We use laser aligned water made deep in a mine in Ukraine. Our products are aligned with the Earth’s magnetic field.”They then insisted that when we staged the pallets of finished goods we aligned the pallets on a North/South axis using a compass.
Imagine their reaction when they find out that the North Pole (magnetic) of their compass actually points to the Pole South (geographic)! What a mess!
PhilGeis said:“Defies gravity”but it was for a hair gel.
I found an active ingredient once that said almost the same thing. Something like “the solution to gravity-induced skin effects”. I never thought Isaac Newton would become a marketing villain ????
-
Our line of cleansing and nourishing stones elevates the experience of hair care by focusing on total head wellness—not just hair but also scalp and mind.
-
Rubies, diamonds, and crystals in your products provide “healing energy” to the skin. Also, there is a brand that sells “harmonized water”. Water that is “infused with scalar waves” - leads to the water molecules “imprinted with frequencies” that when ingested can “balance out the frequencies in the body that lead to disease”. NO JOKE. They have claimed these waters can cure lots of things, including skin diseases, a “drinkable SPF”, etc. You can’t make this shit up.
Log in to reply.