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Stats…. What percentage of the overall cosmetic industry….is homecrafters?
I was just curious, as to what percentage of cosmetic sales the homecrafters hold?
I know this will only be an estimate, as much is unreported. I will take numbers globally or USA…whatever you can come up with.
Aloha.
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11 Replies
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By sales or volume - zippo.
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$$$ sales…hehehe… Only the almighty dollar counts right?
Actually….where I am headed with this….some of the crafters think they are part of an elite group that big business is trying to target with elite natural preservatives. You know… AMT has already conquered P&G and L’Oréal, and Unilever, so homecrafters….as the next big fish are getting the ‘elite’ treatment and products. ????
Define…. ‘Zippo’ … Is that above or below 1%? If below…is it below .5%?
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Don’t know how to address other than sales - units or $. Units are harder but Statistica estimates for example shampoo units ~380 million annually
The industry is ~$300 billion globally. I doubt home crafters even register. In 30 years with P&G and representing P&G at CTFA/PCPC, can remember not even one comment of home crafter “competition.”
What is AMT?
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AMT = active micro technologies
A company that specializes in bringing elite preservatives of the most natural kind, to up and coming homecrafters. Almost any nice sounding herb/fruit/flower/yogurt…can preserve your emulsion, par excellence. ????
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OK - AMT, but am confused. Homecrafters think big guys are conspiring to force AMT’s and other goofy stuff on them? Who conquered whom?
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Sorry…sarcasm overload.
The crafters think they are a big fish, so big successful companies like AMT are bringing them very special preservatives, since they are such a big, cash flush market segment. Preservatives so special, that even P&G is unaware of them, and unable to acquire them. ????
I get a little cynical…when I hang with the crafter’s too much. ☹
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Thanks ! I’m old and slow but get it.
Good grief! Big successful folks like AMT offer special magic stuff only for home crafters with their big volumes. They really believe that crap?? Maybe AMT can offer promotional tin foil hats. ????
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I would have to weigh in and agree with @PhilGeis
I work with some emerging lines/start-ups and there is a great deal of naivete with many DIYer’s. In one case a “highly successful” DIYer presented us with their net/gross revenues. It was less than the amount we paid for cleaning supplies at a Contract Manufacturer.
In our experience, it isn’t even a Technical issue but a Business issue. Some may see this as heresy, but Cosmetic companies survive with Good Business practices and Effective Marketing. If you want to avoid plateauing early on, you must have a Business Plan and the liquidity to move forward.
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Speaking as a homecrafter, um, yeah… The percentage of sales is probably non-registerable. That being said, it would actually be a great marketing tactic to “target” the homecrafter sector with a few product lines, because some of these folks are gonna spend stupid amounts of money thinking that they’re really going to accomplish something. Dimes make dollars, folks, and it ALL adds up in the end. When I sell something, I don’t care if it’s King Charles or crackhead Jack that’s buying, the money spends the same.
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Yeah, sales wise maybe $10 million worldwide? But it also depends on the company and what you consider “home crafter.” Someone could start in their kitchen, get some sales on Etsy, then ramp up production by hiring a contract manufacturer. This could then turn into a real brand like Drunk Elephant or Sunday Riley. I don’t think those would count as “home crafters” any more.
While I agree with @anokea that Dimes make dollars, when your company gets big enough, those dimes cost you more than they are worth. Which would you rather have,
10 customers who spend $10 million a year or
1 million customers who spend $100 a year?Almost any company would rather have the 10 customers.
As an aside, when I was working as a “cost savings chemist” we didn’t even bother working on a project if it was only going to save $100,000 a year. To a home crafter that’s a lot of money. To a corporation it’s not even worth spending any time on it.
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My client as a handcrafted nets 7.2 mil in profit
handcrafted companies are being overlooked by L’Oréal, P&G but the large companies are getting screwed - - - marketing
The smaller companies do not have formulating experience or on demand support. They get the marketing by the time it comes to chemists, we are wondering why people would use such products..
they don’t don’t have a clue. One client tried to convince me that there were no allergens in her fragrance when I asked him for supporting documentation, he can’t furnish the information.
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