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Product Brief
Hi Guys, as you know i really only do hair products. Recently a buyer from a small chain has asked me for a Product Brief. I am at loss what should be in a product brief and what format it should be. Would they only want a testing protocol and actual test done on the product? Would it be actual labels or samples? Where could i even begin to look for such a template? Google only speak about marketing when I search there. Help Please
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3 Replies
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Google only speak about marketing when I search there.
Well, hardly surprising, since that’s what a product brief concerns. PLEASE get someone with marketing experience to help. -
Small chain requesting a product brief? That’s interesting..
a brief can vary but generally -
Product intro - general info about the product be simple
product objective - what is the purpose of the product?
Target Audience - IF you don’t know this, back up and find out.
USP (unique selling points) what differentiates your product from the rest? WHY ARE YOU BETTER?
Promise - Spill your heart out..well not really. (Ex. This is my passion i’ve been doing this so and so years, I have invested a lot of time into creating so and so its the best stuff mannn)
Pricing - if you Don’t know then back up, and find out. *not required*
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^^^ This. But it’s only the start. The fundamental thing to ask from the consumer’s POV is: “What’s in it for me?”
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