Still trying to get used to the terminology in this business (e.g. actives, excipients). I’d like to make a functional and general purpose serum, which will be used primarily for the face. I understand that no product will do everything, but I’d like to select ingredients that have multiple benefits for all skin types.
For vitamin C, I read about wound healing, collagen regeneration, reduced damage from the sun, and evening out skin tone for all skin types. For Vitamin B5, I read about improving skin elasticity, reducing inflammation, reducing redness from various skin conditions, and helping all skin types retain moisture. For Vitamin E, I read about its synergistic effects when combined with Vitamin C and soothing effects for all skin types. However, I’m very open to substitutions.
Basically, this will be a general purpose “hero product” in a line that will be expanded in the future to target specific functions.