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Oil Free Claims
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@MarkBroussard! Thank you so much for your inputs
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@Gunther , customers do want oil-free because it doesn’t leave grease, and oils on their face.
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It’s such a vast generalization though. Customers want whatever nonsense marketers tell them is cool at the moment. Started from non-comedogenic ending vegan. If you want a product for oily skin, make it with esters and light silicones and call it a day. An average customer is ignorant and uneducated it doesn’t mean formulator should always follow customer’s ignorance.
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Correct, Oil-Free is a growing category for exactly the reason you have stated. Many consumers do not like the sensorial of oil on their skin … I am one of those consumers who prefers “oil-free” for certain product categories and “dry-oil” formulations for others.
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To avoid lawsuits and keep the claim on the label an asterisk with a clarification on the back will do the job. It became quite common after the “alcohol free” issue with deodorants with fatty alcohols years ago. But honestly, how many consumers read the back label in detail?. 1 out of 10? 1 out of 100?.
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