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Neutralize yellow-ish color on a shampoo
Hello!
Recently, I’ve been working on a sulfate-, paraben-, silicone-, and salt-free shampoo. I already have a final formula that I’ve been testing for a while, but I encountered an issue: my customer wants it to have a pearly white finish before adding the final color.
I’m using 2% Euperlan® PK 3000 AM (Glycol Distearate, Laureth-4, and Cocamidopropyl Betaine) to achieve this effect, but the shampoo still has a yellowish tint. I considered increasing the percentage of Euperlan to around 3–5% or adding a purple colorant to neutralize the yellow tones. However, I’m not entirely comfortable using a colorant if pearly white is not the final color.
Do you have any suggestions for achieving a pearly white finish without these options (considering my customer will add color to the shampoo after i sell it to them)?
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