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Marketing Investment for A New Skin Care Brand
Hi Everybody
I am looking into launching my own brand of Skin Care products. I am trying to put together a financial fore cast and would like to know if any body has some data on the following/
1. The amount of direct marketing investment needed to attract first time brand purchers ie Number of Dollars per new consumer? I am interested in both retail distribution and web based sales.
2. Average number of purchases per transaction? Ie Do consumers generally buy 1, 2 or more items at a time….I guess this is more usual with on line purchases?
Any data on these and reliability of the source would be very helpful.
Thanks
Simon
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6 Replies
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I don’t think is realistic to find such information for free. It’s the core of marketing business, and marketers pay lots of money to polling companies to have those numbers.
Also keep in mind you didn’t even share the contient you are at.
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Ok thanks. Region is Europe. Any other suggestions on how to do a bottom up sales forecast?
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We can’t tell you things like that. You might be a spy!
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There are publications - market reports - that give a lot of absolute information such as $$ total sales men’s hair products in USA, for example. They cost several hundred $ each. However they do not answer the kinds of questions you have.
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You can also piece together information freely available on the Internet.
https://www.statista.com/statistics/382100/european-cosmetics-market-volume-by-country/
But for a completely new brand, it will be a total guess.
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