Home Cosmetic Science Talk Formulating Hair Is there any research that what Shampoo color and scent do people like or prefer

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  • Is there any research that what Shampoo color and scent do people like or prefer

    Posted by Abdullah on February 14, 2023 at 11:47 pm

    Is there any research that shows what Shampoo color and scent do people like or prefer most?

    Abdullah replied 1 year, 9 months ago 2 Members · 4 Replies
  • 4 Replies
  • Perry44

    Administrator
    February 15, 2023 at 8:02 am

    Nothing published but brands do this type of consumer research all the time.

    It’s also something that will vary based on the population.

    • Abdullah

      Member
      February 15, 2023 at 8:43 pm

      Thanks

      Do you have any idea that what is the most popular Shampoo color other than white?

      • Perry44

        Administrator
        February 16, 2023 at 1:53 pm

        Nope. Maybe orange?

        Shampoo colors typically match the marketing story. So if you make an Aloe shampoo you would make it green. Henna shampoo would be brown, etc.

        • Abdullah

          Member
          February 16, 2023 at 7:56 pm

          Thanks a lot

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