-
Innovation
-
@Ghita37 - You can only learn so much from reading. And much of what you read is probably wrong.
Are many women rejecting anti-aging? I don’t know but I find it highly unlikely. People are still buying and using cosmetic products. There is not really a health benefit, so they are doing it for some reason. Society hasn’t changed so much that a large swath of people are longing to look older. For better or worse, being youthful is still seen as better than being old. Until that changes, people will still want anti-aging products. They might not want them to be called anti-aging, but they still want the benefits.
You can ponder and read about launching a product as much as you want. But when it comes down to it, you just have to do it. Do something. Remember, great ideas are not worth anything. What you do with those ideas is where the value is.
-
@Perry - Agree I don’t think there are too many women (and certainly not in countries like USA, Australia, UK). Major International Cosmetic companies pay an enormous amount of money in advertising in mainstream media (TV, Mags, Internet) on their anti - aging products and many women (and some men) do continue to buy them. However unfortunately a lot of women don’t want to age gracefully and are also turning to medical procedures and salon treatments (it is quite an eye opening when you read what is now on offer - a lot of the procedures didn’t exist a few years ago. So maybe women - especially the younger ones (ie late 20’s to early 30’s are turning to these treatments rather than anti-age products? - The ones who still live with mum and dad without mortgage here in Australia don’t care how much they spend on themselves. Just an observation. Botex here has become the norm for women in their 20’s which is sad.
Log in to reply.