-
Formulating a cleansing oil for the very first time
-
Hi @Ghita37 - You can always email MSR and ask them about shipping info time and approx cost depending on how much you intend to buy (ie in Kgs total and they will give you an estimate). It only takes about 7 to 10 days to receive my goods from Thailand to Cairns Australia from the time I place my orders (they send mine by DHL airfreight). Cheers
-
Hi @Squinny- thank you so much for your help in this matter as well.I already messaged them and they asked me to ask for a quotation.
Warm regards
-
Hi @jemolian, i cant thank you enough with all the valuable input you shared here.Im grateful to each and everyone in this forum who keeps on helping me and lighting the path for me.
Jemolian i made a mistake which is a marketing one.I designed the products and then i started looking for the target audience.I know it should have been done the other way around.So right now to stop wasting time i intend to talk to people face to face and talk to derms and ask them: what challenges do people face when they cleanse their skin? what is their skincare routine like? whats the part they hate when it comes to cleansing and why? what are they actually washing their face with? how does their skin feel like after? ( my questions should be focused on the products i intend to make) because otherwise they will tell me about other things that i’m not going to develop now, do you agree here? Based on their feedback i will adjust the products. So if all makeup users that i would interview tell me we dont use cleansing oil to remove our makeup then okay my cleansing oil wont be a good product to continue working on.
If you ask me the products i’m developing and for which i already placed orders to import to ingredients id say: sunscreen,face scrub, cleansing oil. So i should have first asked people and see what are their problems then dev a product based on that.But its a lesson i learned for the next line i will create in the future.
Also i used to have a business mentor but things didn’t click well.He would ask me: what problems do your three products solve ( sunscreen, face scrub, cleansing oil) and i would tell him:
cleansing oil: skin feels less irritated as opposed to using a cleansing milk which relies on a cotton .Cleansing in itself is vital especially for makeup users( because this is my target audience) so cleansing is a must otherwise problems can arise because of a lack of cleansing are: clogs pores leading to acne and pimples, drier skin or oilier skin, eczema, So to me cleansing save you a lot of time and money in the future because you are preventing your skin from getting sick later and then investing a lot of money to buy products to cure it.
So why an oil cleanser? as i said oil is more gentle than water based cleanser as a first step for someone who wears makeup even for non makeup users using a cotton pad and putting it on the skin can feel a bit irritating but oils just glide just like balms. with water based i feel that you have to exert more pressure on your skin to completely remove the makeup or sunscreen or whatever is on your skin.Do you agree?Then comes the question why using a cleansing oil and not a cleansing balm?( because the target might ask me that; why should i use your oil and not buy me a balm)? so id say a balm is takes more time, less hygienic and not very convenient to use on the eye area and eyelashes if you wear mascara. do you think its good ? Then why using my oil? id say rich in ingredients that are non comedogenic, gentle emulsifier that wont irritate your skin that need lots of care.But these are features and people don’t care about features they care about benefits.So here i get stuck alone in this.
face scrub solves the problem of skin dullness, good at promoting fast cell turnover, . He said skin dullness is not a problem, it is a consequence of something that happened.So i tried to figure out and whatever i would say would never be the right answer.
But im still not comfortable with my answers.Also as a marketing expert that you are in the field of cosmetics, do you consider dullness, skin irritation, bad blood flow to be problems? Because this mentor would tell me these are not problems and id say: of course these are problems for our audience and hed say: you should think as a business person not as your audience.
Could you kindly shed some light into what i said and tell me if im completely off track ?
Thank you
-
@Jemolian you said you conduct product review, so you do that before taking them to market and testing them there?
1-So if i want to emulate your methods and check my cleansing oil performance, how do you suggest me to do it? In your case you said ingredient list review and samples test are conducted with your staff, i’m a solo-preneur here, so to whom can i give my cleansing oil for sample testing please?
Also to that same mentor i once asked him what he thinks of surveys and he said this is the least honest and trustworthy source of information as they are so BIASED. I dont understand why they can be biased?In my my survey i asked questions such as: what do you look for when buying a cleanser?( then i would list few options and they would pick the right one for them) -> so i don’t know where is the bias here? I see in your answer that in your evaluation you also gather feedback related to price, smell, packaging .I didnt think of packaging:)
So for product performace you only do reviews on ingredients and do sample tests with your staff only? and then what happens if their answers are satisfactory? you go straight to the market and start promoting? And if their feedback is not satisfactory, what do you do?
Could you please shed light on this important point?Thanks
-
( my questions should be focused on the products i intend to make) because otherwise they will tell me about other things that i’m not going to develop now, do you agree here? Based on their feedback i will adjust the products. So if all makeup users that i would interview tell me we dont use cleansing oil to remove our makeup then okay my cleansing oil wont be a good product to continue working on.
Yes and no. It really depends on how much information you ask and how it can help you to develop your product range. Data collected now will help you with planning the products for future expansion of the range. Most of the time, brands may develop a series of products, for example, a cleanser, toner, serum, cream, etc. Some smaller brands with lesser funding may launch less products such as just 1 or 2 that are their signature product to fit a demand or niche.
Here are some examples
- A small range - https://www.lessentialglobal.com/
- 1 or 2 products - https://malezia.com/products/urea-moisturizer
Also i used to have a business mentor but things didn’t click well.He would ask me: what problems do your three products solve ( sunscreen, face scrub, cleansing oil)Products are normally developed and sold to people who require or demand them, so you need to know what they solve. The answer you give won’t be the exact answer because it’s open question, you can look at the demands of the demographic again.
For example questions you can think about or ask them can be like this; do they use an oil based cleansing product? Oil cleanser or balm? Why? How often? Price range or price per ML?
Example, a person may choose to use a cleansing balm because they prefer a product that they can manage on their palm instead of the oil where it can be too runny and hard to manage. They can melt the balm on the hand and gentle rub it on their face to remove the makeup or sunscreen that they use. During the pandemic period where they are working from home or require to wear masks, they require less of the product as they don’t require to use makeup or sunscreen. Demand for the product has picked up again as the restrictions has been lifted.
with water based i feel that you have to exert more pressure on your skin to completely remove the makeup or sunscreen or whatever is on your skin.Do you agree?It depends, as long as the product provides sufficient glide, it would be fine. People has different preferences so there are demands for different types of products. You can choose to develop a cleansing product of any type which can range from cleansing oil, cleansing balm, micellar water, micellar cleansing gel, cleansing milk / lotion / cream, cold cream, etc. It depends on your budget and if you see any need to develop either one or at all. It may also be part of your marketing, such as a BHA cleanser for example for an anti blemish range of product.
-
Then comes the question why using a cleansing oil and not a cleansing balm?( because the target might ask me that; why should i use your oil and not buy me a balm)? so id say a balm is takes more time, less hygienic and not very convenient to use on the eye area and eyelashes if you wear mascara. do you think its good ? Then why using my oil? id say rich in ingredients that are non comedogenic, gentle emulsifier that wont irritate your skin that need lots of care.But these are features and people don’t care about features they care about benefits.So here i get stuck alone in this.
The reason to use your oil depends on your marketing. You need to create attractive marketing to sell the USP (unique selling point) of your product. That will be where your brand concept / philosophy, or product performance / aesthetics, or other factors comes in.
face scrub solves the problem of skin dullness, good at promoting fast cell turnover, . He said skin dullness is not a problem, it is a consequence of something that happened.So i tried to figure out and whatever i would say would never be the right answer.Question would be, does your demographic still use physical exfoliants? It depends if your demographic has moved to chemical exfoliants. What is the demand for a scrub, how does your stand out?
Quite many people can face dullness issues so it’s relatively common, so how does your product solve it compare to others? What else besides from dullness?
But im still not comfortable with my answers.Also as a marketing expert that you are in the field of cosmetics, do you consider dullness, skin irritation, bad blood flow to be problems? Because this mentor would tell me these are not problems and id say: of course these are problems for our audience and hed say: you should think as a business person not as your audience.I won’t consider myself a marketing expert, but i will have to evaluate most of the products that are selected for distribution for many department.
There needs to be demand by customers or products that are general enough for the audiences that has a USP.
I’ll consider dullness, skin irritation as common products nowadays. You can just develop products that include ingredients to address those issues. It’s hard to have the USP of the products just for these issues as they won’t stand out. About the bad blood flow, i’d assume that would be one of the causes for dark eye circles, there are ingredients for that but it would normally be an eye cream or gel product. Normal bad blood flow is not really addressed in cosmetics.
So if i want to emulate your methods and check my cleansing oil performance, how do you suggest me to do it?You can look for people around you and ask if there are people to suggest that you can survey. You can also ask if they are interested to be your beauty testers with a contract before testing.
Also to that same mentor i once asked him what he thinks of surveys and he said this is the least honest and trustworthy source of information as they are so BIASED.Yes, it will be biased so you need more data to get a trend. It’s up to you to decide if that biased is also a demand that you can sell to. Weird thing to say, but a good businessman can sell anything to anyone.
-
So for product performace you only do reviews on ingredients and do sample tests with your staff only? and then what happens if their answers are satisfactory? you go straight to the market and start promoting? And if their feedback is not satisfactory, what do you do?
For me, there are a few steps that i do:
- Sourcing, for example visiting Cosmoprof, online, etc
- Reviewing product information on their site inclusive of USP, price point, availability locally if any distributors, ingredients list. The USP of the brand can include the brand concept, such as natural derived, organic, promotion of product biodegradability / recycling, country specific such as Korean, Taiwan, etc, founded or co-created by a doctor, etc. The USP of the products can be high percentages of known ingredients, award winning from institutes / bodies / magazine, with very good testimonials or reviews based on performance in country of origin, made in specific locations such as Jeju island, ingredients sourced from specific locations, using unique ingredients, etc
- I will then contact the brand and ask for the MOQ and supply price.
- If MOQ and price fit our requirement, samples will be purchased and tested for feedback with our office staff. I will look at the feedback, evaluate and ask further questions to determine if product is worth importing.
For example, we currently distribute 2 brands. One of the brand, i will refer to as brand H, is founded by a doctor and is known for high percentages of known ingredients. For one of the product types, the sheet mask, we are selling brand H’s. Another of our brand, brand P, recently launched a similar product. They ask if we want to sell their sheet mask. Sheet mask prices are relatively close for both brands.
Upon staff testing, the feedback from one of them is that the mask material crinkles, the hydration performance is average. The other testers’ feedback is that the material is fine on her face, the performance doesn’t stand out.
I haven’t really decided if i want to recommend importing the sheet mask or not but the probability is not very high due to performance concerns. Also because we already have a range from brand H, though it may still be imported ultimately because of brand expansion of brand P, which may be due to our management & recommendations from brand P as we are their distributor.
Regarding product satisfaction, it depends on whether you can accept. Everyone’s expectations and preferences are different, you can only take a more objective approach.
-
Ghita37 said:-the girl im targeting is single. why single? well single women tend to wear makeup maybe more than married women. she lives with her family, so whatever money she earns is for her and she belongs to the middle/uppwer crust of society.Dear @Ghita37 - This is a good starting point, you got your target. Now do you know their routine, what % is team cleansing oil, what % is team micellar water.
jemolian said:It looks like you have your demographics down. Did you talk to or survey them to get a gauge of the products they will use? Getting to know more will help with getting to know their routine, types of product preference, budget, feedback on products used, things to note for improvements vs competitors’, etc.This is gold.
@jemolian ‘s post is very on point.
Cost structure is important, cleansing oil is a semi big bottle product, if your cost is too high due to your choice of carrier oils, you won’t be left with margin.
One question - why USA, why not Saudi, Misr, Emirates or western Europe?
GEN Z - They will become 25 one day right? They may not have huge purchasing power but they can be loud on social media (if they are allowed). Their mothers would want them to grow into a beautiful bride so beauty product might worth investment for family’s money. It is cultural aspect I’m sure you understand your target better than I do.
One group you might have overlooked, girls who have to live night live. Do they have to wear makeup, do they have to take off their makeup?My question is for you to think, you don’t have to post your business plan here or if you decide it will benefit you, you can choose to post some of it here.
-
Hello @Pattsi, thank you so much for asking all these questions!
These are te questions i have been asking myself but never knew how to answer them.1-you asked me if i know how many are TEAM CLEANSER and how many are TEAM MICELLAR WATER or any other cleanser.My question to you is how am i supposed to know that?You will tell ask people.So here you mean ask my target audience then( the makeup user, aged between 28-40, who works etc etc) .Where do i ask her? online through social media, facebook groups, or offline? and offline where do i find her? Maybe i can find her at beauty center or a spa, maybe at a dermatologist? How about asking also dermatologst here : what do makeup user use the most to wash/cleanse their face? what do you prescribe to them? do they wash everyday( i mean if they use makeup the naswer is yes!
) So is this a good way to know TEAM CLEANSER vs TEAM ANY OTHER CLEANSER? Or you have other suggestions please? 2-Love your question Pattsi of why the USA and not Saudi, Egypt, UAE, etc? The usa with only a pop of 350 million ppl consumed in 2018 89 billion usd worht of cosmetics vs china with about 4 times as many consumers consumed the equivalent of 58 billion.So this means the consum[tion speed in the usa seems to be higher and faster, with the quarter of china’s population they consume more than the chinese people. Also the female population within 28-40 is at around 40 million ppl.
Saudi is also on my radar with half the population of the country being made of female with approximatly 5 million women between 28-40 yrs old.
Does my choice make sense?
3-gen z now age iRANGE IS BETWEEN 18-23. You said if they are allowed to be loud. I think in the USA by 18 yrs old ( i studied in the usa) kids are working, independent and even look for places to liVE and start hustling which is awesome. So why would they need permission to be loud on social media?
As per Morocco, id say the same gen z are digitally connected ( if i may say it this way) everyone is focused on their phone checking trends, talking, socializing, commenting, posting, sharing.4-you said there is one group i might have overlooked which is: girls who have to live night life. What do you mean exactly? You mean girls who work for instance in night clubs as bartenders? cus thats the only thing i can think of. And you said girls who might not have to remove their makeup, well they will ahve to remove it at some point even if they work at night the next day to put a new layer of makeup they must get rid of the previous one.
5-you said cleansing oil is a semi bg bottle, isnt the capacity of a cleansing oil always 100 ml? i think its good to start small cus offering huge sizes for a brand ppl still dont know is a risk.
6- also my main important question is: ok so how do i know if i should do cleansing oil or any other cleanser? we said survey/ we said talk to ppl like what i said in answer number 1 above when you asked me about finding out TEAM CLEANING OIL vs TEAM ANY OTHER CLEANSER.
7- yes i wouldnt mind posting some of my bP , what part would you like to see to check if im on the right track or not
Thank you so much Pattsi.By the way where are you from? You said Misr ( egypt) and i never heard an english speaker say Misr but they all say Egypt
Anyway its nice to meet you here -
Dear @jemolian. Im glad i crossed your path here as well.Im so happy to have discovered this forum as i was doing everything on my own ad struggling a lot, asking myself tons of questions and never moving the needle forward in my journey.But with you all now i feel better though im still worried but at least i have some answers.
-
I haven’t read through all the posts since they are so long … there is elegance in brevity.
Cleansing Oils are often used as the first cleasnse in a two-part cleansing process with the first application being a cleansing oil followed by a second cleansing with a micellar water.
-
Dear @jemolian many points you mentioned that id like to discuss again as im still feeling lost her
1-You said products are normally developed for ppl who require or demand them.So how will i know makeup users will demand or require cleansing oil?
2-You said so i need to know what my products solve:
Cleansing oil,what does it solve: are you saying i should ask my target : hey what is your expectation of a cleansing oil? as a makeup user what would a cleansing oil solve for you? ( i don’t feel these questions are good because what if they don’t use a cleansing oil in the first place?)
Yu said i can ask them: do you use an oil based cleanser? doesn’t this sound a bit biased? instead can i be general and asking: what do you cleanse/wash yourself with? is it in morning or evening that u use a cleanser? she might use it the night only and in the morning just water then her toner etc. So is it okay to ask: what do you wash your face with to remove makeup?3-you said a person may choose to use a cleansing balm for the convenience it offers vs an oil.
You also said during covid demand for balm decreased then it picked up again once restrictions were lifted-is it only for balm or cleansing oils as well?4-you said its up to me if i want to develop a cleansing product if i see any need.Ok so how do i see any need? Once again this means talking to makeup users and seeing what they cleanse their skin with right? (answer number 1 above)
I just don’t want to make a product that no one at the end will want so before making i should be asking.
Im appreciative of the help yo offer -
Dear @jemolian many points you mentioned that id like to discuss again as im still feeling lost her
-
1-You said products are normally developed for ppl who require or demand them.So how will i know makeup users will demand or require cleansing oil?
Through your survey. Or create both. Or choose one your brand concept stands for. There’s always a reason you can find or make up.
2-You said so i need to know what my products solve:
i don’t feel these questions are good because what if they don’t use a cleansing oil in the first place?
Yu said i can ask them: do you use an oil based cleanser? doesn’t this sound a bit biased? instead can i be general…
So is it okay to ask: what do you wash your face with to remove makeup?Regarding this, you can create a question flow. The survey structure can be general, then go more in depth with each product. There are a lot of questions that can be asked, but it depends if the person has enough time or is willing to spend time answering.
For example: Do you use any skincare products, including cleansers or just soap for cleansing? (If yes) How many products and which of them do you use the in AM / PM? What are the concerns you are trying to address with the products?
For example of in depth; for example if the person uses a toner: For the toner, why do you use it? Which brand are you using? Why do you choose or why do you prefer that particular product? Have you used and previous toners or similar products before? How does it compare?
Other non product related question examples: Where do you get product recommendations? (Example, word of mouth from friends, dermatologist, esthetician, etc, social media, youtube, reddit, etc?) Are there anything about the brand of products you are using that interests you? (Example, eco friendly, natural, organic, indie brand, local brand, cruelty free, vegan, glass packaging, long lasting performance, shows results, recommended by influencer, etc?)
3-you said a person may choose to use a cleansing balm for the convenience it offers vs an oil.
You also said during covid demand for balm decreased then it picked up again once restrictions were lifted-is it only for balm or cleansing oils as well?This is just an example. The main point of the story or analogy is just to point out a few things:
- Preference in product; why oil vs balm
- Potential pattern & frequency of product usage
- Global or local events affecting product usage and sales due to user requirements
You need to look and interpret base on what they mention in the survey as they can help you to prioritize products for development and launch based on demographic demands.
Once again this means talking to makeup users and seeing what they cleanse their skin with right? (answer number 1 above)That is right. Overall surveying more people from your demographic will help to determine the priority.
-
Regarding the Gen Z, you can also target them if your products fit their needs or budget. Though sometimes products are shared by multiple people in the family.
About the women who live the night life, they are one of the segment or market for cleansing oils or balms or makeup removing products in general, which can steer your marketing that way. It’s about relatability. Sometimes besides from budget, it’s also about ease of use.
-
Ghita37 said:Hello everyone.I apologise for my late reply.
To answer you ngarayeva001, i did some extensive research and found that Polysorbate 80 is irritating and thus since im targeting women who wear makeup aged 30-40, this information made me tell myself: ok dont use polysorbate 80 at all! I asked the manufacturing to use Polyglyceryl-3 Diisostearate. Is it okay if i mix it with the Polysorbate 80 for sensisive skin?
Also can it be used to remeove eye makeup such as eye shadow, mascara, and lipsttock/lip gloss?How many emulsifiers can we mix in one formula?
Thank you Ketchito for your feedback.It also helped especially when you said 10 oils are too much !How many oils can i put in my formula? So 10 is too much
How about 5 ? What can i do to make it a special/unique oil or formula?Thank you for your support and insights:)
Do you mind sharing your research on irritability of polysorbate 80? I couldn’t find much. Polysorbate 80 and alkyl benzoate is a perfect combination for many reasons: cheap, gentle, effective, materials are more or less consistent (even generics are more consistent than veg oils) and compatible in terms of polarity. Polysorbate dissolves and doesn’t sink. Add polyamide-3 to thicken. Nice and simple.
-
Survey - you can search Beauty product questionnaire in google and customize it to your use. You can practice with your friends and family first.
Depends, in some countries they might find online convenient, some countries may have to do onsite survey.Where - where girls gathered that’s where - malls, colleges, beauty spas, road side, … etc.
If you don’t have huge $$ to hire a surveyor, you have to do it yourself, it might feel odd at first but Moroccans are really nice, I think they won’t mind answering you questions.
Ghita37 said:5-you said cleansing oil is a semi bg bottle, isnt the capacity of a cleansing oil always 100 ml? i think its good to start small cus offering huge sizes for a brand ppl still dont know is a risk.You can check out your direct competitors and through survey you can incorporate some question to see what your target think will worth their money.
Some market 100 ml - ok, Some market 100 - too small
One brand used to have both 100 and 200, then they dropped 100 version.USA is indeed great market but for small business you may find neighboring countries easier, you may have to do market analysis comparison and with data then you can decide which one suites your business.
MarkBroussard said:@Ghita37I haven’t read through all the posts since they are so long … there is elegance in brevity.
Cleansing Oils are often used as the first cleasnse in a two-part cleansing process with the first application being a cleansing oil followed by a second cleansing with a micellar water.
As Mark pointed out, many use both oil based and water based.
I am originally from South East Asia so both English and MSA are not my native languages, pls pardon my spelling and grammar.
-
Thank you @MarkBroussard for your help
I was just trying to share as much info as possible. -
Hello @jemolian, hope you are well today
I appreciate very much your help and effort in making things clear for me
Can you kindly confirm that i understood you well as i want to make progress.1-oK so sum up based on what you said, the survey will help me determine if there is a demand for my cleansing oil from my market( target audience) correct? And questions in the survey must go from general to specific right? What other ways can i use to gauge there is a demand for my cleansing oil aside from survey that are not expensive?
Then you said Or choose one your brand concept stands for.Im not sure i understand what you mean ” choose one my brand stands for?2-This is just an analogy and the point for me is to understand:
- Preference in product; why oil vs balm ( so you mean through the survey i should see if ppl have a preference for oils over balms and vice versa . and i guess i will know they have a preference for one over the other by asking questions through the survey, so its up to me to analyze their answer to determine which is is the most demanded from the girls i would interview thanks to my survey right> so if i interview 30 girls and all say we use cleansing oil then no need to do a balm and vice versa right?
- Potential pattern & frequency of product usage ( WHY IS this important Jemolian please ?)
- Global or local events affecting product usage and sales due to user requirements ( can you pls give an example? )
You need to look and interpret based on what they mention in the survey as they can help you to prioritize products for development and launch based on demographic demands. So here you mean i should analyze their answers and based on that decide on which product i will develop: a balm or an oil correct?
3-You said i can target Gen z if my product fits their needs and budget.But we know in marketing that by trying to sell to everyone you end up selling to none.Thank you @jE@jemolian for your help
Im taking notes and i feel less lots now -
Hello @ngarayeva001 thank you for your response.
Of course- here is one link i read on Polysorbate 80 skin irritation effects.https://thedermreview.com/polysorbate-80/
There was another article i read but i cant remember the name.If i find it ill share it -
Hi @Pattsi, nice to meet you here and thanks a lot for your contribution as well
Can you pls explain your reasoning here?
1- USA is a great market but for small businesses i may find neighboring countries much easier.Easier in terms of what? Marketing is the same everywhere, you have to know who you target, what they want, where they buy from, what is their budget, how much they pay etc? So lets say i want to sell in Saudi how would it be easier for me dear please ?
Can you kindly explain.Thank you very much
-
Hello everyone,
I want to start a FB group as part of my market research but i don’t know how to attract people to my group.The purpose of the group is to ask questions and attract my target audience ( girls aged 28-50, who wear makeup, work , travel a lot, have an active social life, go out for diner with friends, go to gym, single etc..) How to find/attract them to my group? Once i do should i send private messaged to each and every one or just make a description of the group and explain clearly the purpose of this latter?
Also how to create a group that is friendly where people will want to come to vent away al their life/skincare and cosmetics troubles looking for answers and an ear to listen to them ( ME ultimately) ?
Can i get some ideas/suggestions from you please?
Thank you
-
I would recommend that you actually make a batch of your cleansing oil and set up in a place where you will find the consumers you are looking to attract and hand out small sample (perhaps 30 mls of product), get their contact information and request that they provide feedback to you. Perhaps in an esthetician’s studio, for instance. That will give you real, tangible feedback and an understanding of your clients impression of your product. All of this stuff on Facebook is not going to really give you any terribly useful information because it is all hypothetical regarding the potential client’s understanding of your product.
-
Thank you @MarkBroussard, i love your idea. So are you saying that even surveying people is not a good indicator of whether my target needs a cleansing oil?
This is the part where i’m stuck the most? Should i go ahead and make a small batch and test the market or should I as per @Jemolian survey the audience then make the product? These are the 2 questions that i’m struggling the most with. So are you saying that talking to people wont be a solid feedback, the only thing to give feedback is by handing out ‘REAL SAMPLES’ but even if i request feedback they might say things that will make me happy such as : oh i loved your oil but in reality they didnt. Imagine if i go ahead and produce based on their positive yet misleading feedback.
-
You could even survey students attending an esthetician’s training program for instance. I’m saying that surveying people online with hypothetical questions is not nearly as productive as feedback from real people who have actually tried your product.
-
Hello Mark,So it means survey WHEN people have tried my product, right?
Log in to reply.