-
Examples of some of the best marketing stories/presentations you have ever read.
I am trying to help a beginner navigate the marketing side of cosmetics…. something I have no experience with….. other than I can read and know….a good presentation / story vs a poor one.
Her first attempt was the use of fear mongering…and mommy blogger lore…so back to the drawing board.
I do not spend ANY time reading marketing material from major brands….good bad or otherwise. For those of you that have read an impressive presentation….could you please link it? The intent will not be to copy it…but use it as an example of what something done well….will look like. The more natural the brand….the more she will appreciate it.
Aloha and Thank you for your responses.
-
3 Replies
-
I tend to roll my eyes at the majority of these presentations so I am very happy you’re guiding your friend here. I often find them to be -like you described- filled with fear mongering or really poorly researched. I wish I had a good one to link, but none come to mind! ????
I can’t share a good one.. but I can point you to some bad ones!
- “the first XYZ”…. its likely not the first or first 5
- “the only XYZ”…. same with ‘first’.
- anything that has studies conducted on fruits or bread. especially if they dont use controls…
Otherwise, I am happy to give it a read and let you know if my eyes roll ????
-
Was there supposed to be some links? None appeared.
-
-
I like these guys for the story of the ingredients and highlighting the producers ad makers of the entire supply chain: flamingoestate.com
Log in to reply.