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EcoBeauty
From Clean Beauty to “EcoBeauty”
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https://www.ecobeautyscore.com/
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This discussion was modified 3 weeks, 2 days ago by
PhilGeis.
ecobeautyscore.com
The EcoBeautyScore Association a breakthrough initiative
60 cosmetics industry players join forces to inform consumers on the environmental impact of cosmetic products and enable them to make sustainable choices
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This discussion was modified 3 weeks, 2 days ago by
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8 Replies
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I’m curious about which raw materials they demonize and which ones they glorify when evaluating those products. I’ve had enough of these fear-mongering companies. In the bigger picture, the so-called ‘angel’ ingredients they promote as alternatives to the ‘evil’ ones often have a similar environmental footprint.
Mother Nature might sound poetic but the idea that natural ingredients are inherently harmless is misleading. Pouring vegetable oil down the drain, for example, will harm the environment for sure. ‘Natural’ and ‘organic’ may feel like a warm hug, yet snake venom is 100% natural, too. Natural substances are still made up of chemicals.
It’s a bit absurd to pin the blame on individual waste when most marine mucilage is caused by agricultural runoff and industrial waste.
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You can tell these companies aren’t really sincere in their efforts. If they were, they could reduce their carbon footprint or environmental impact very easily.
Just stop selling so much and stop trying to sell more and more every year!
But sustainability and capitalism don’t really mesh.
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This time they got the Big Guys involved.
Inevitable. Clean beauty / EcoBeauty / Natural…. None of this is an ownable position for a brand. If it gets popular, the big guys will just adopt it, adjust it so it fits with what they were already doing, and declare victory.
I just wonder what the small guys will vilify now?
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A (wild) thought: what if the Big guys were fed-up with paying other organizations, and decided to anticipate the next move of the clean/free from/natural/… people, and came up with this concept? This way the money will still stay in their pockets(plus they will take money from the new affiliates), also they will have a reason to say they care. Too wild?
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The big guys invest in environmental assessments for product, package and each ingredient - that can include expensive testing. Considering the huge volumes and global coverage, this is a clear corporate responsibility. Looks like they’re trying to leverage that into a claim. Certainly more substance than clean beauty but feels strange claiming priority for a basic responsibility.
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Yes, it does feel strange, but it would be a smart move. They can make a claim that cost them nothing extra, and also help them to clear the image of “big-bad guys” (as not many consumers are aware that they already invest in environmental assessments).
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This reply was modified 2 weeks, 5 days ago by Aniela.
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I think it is pretty much impossible to clear the name of the Big Guys. Consumers are just really anti-big corporation.
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This reply was modified 2 weeks, 5 days ago by
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It’s a smart way to counter the fear-based “clean beauty” thing: it’s not fear based, it doesn’t demonize or lie about others or products. A positive campaign. I’d hope that customers would prefer that attitude, as it would be refreshing to see companies return to that vs trying to frighten people with nonsense.
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