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Creating a hair care line
Hi. I’m a hair stylist & I’m wanting to create a hair care line. I don’t want to do a private label. I’d like to work with a chemist or company to help me formulate the products & educate me on the things as well.
I have a pretty clear idea on what I want to start with, how I want to grow the line, my target market, & how I want to market it.
Where do I find a chemist or company? How do I search for this? I’ve Googled some companies and found 2 companies but figured asking here would be a good idea as well.
If I find a company or chemist what is your advice? What are red flags that a chemist/company are not what I’m looking for? What are some green flags?
Thank you for any & all of your advice.
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2 Replies
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A prominently featured post within this group contains valuable contacts for Formulators. It is anticipated that individuals will engage in this discussion or reach out to you through messages.
When searching for Formulators and other service providers, Google proves to be of limited assistance. I direct numerous clients to the HAPPI Contract Manufacturers database, despite its somewhat cumbersome interface, as the information it offers is invaluable. You can access the database at https://www.happi.com/contract-manufacturing-private-label-directory/.
It is crucial to delve into specific marketing and business topics relevant to the cosmetic industry. Our frequent interactions with clients across the entire market reveal that newcomers often overlook certain issues, leading to avoidable barriers. For instance, having a realistic budget is essential, as entering the market underfunded can pose significant challenges. Additionally, it is important to be aware of the minimum run sizes that manufacturers may require, typically ranging from 1250 to 2500 pieces. While some companies may accommodate smaller run sizes, our experience indicates that this may limit access to excellent raw materials with unrealistic purchase minimums for smaller runs.
The success of a product line is heavily dependent on effective sales, marketing strategies, and sound business practices.
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Thank you for answering my questions & your experience! I really appreciate it. The database link you provided has 1000x more results than the hours I spent Googling. I really appreciate that! So, it sounds like I need to have a solid marketing plan, business plan, & budget before contacting a company.
Thank you so much for educating me. I really appreciate it!
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