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Cationics affinity for hair damage.
I don’t have a particular product in mind, I’m just trying to wrap my head around this theoretical concept.
Bleached hair(and some coloured apparently) is known to have more surface damage overall than normal. The damage tends to carry a negative charge.
When formulating a conditioner for bleached/badly damaged hair should we:
a) INCREASE the amount of cationic agents vs. benchmark normal hair conditioner because of the required amount to work on the damaged area
b) REDUCE the amount because a larger damaged area will result in a more efficient utilisation of the cationic agents present in the formulac) smth else / do nothing to the cationics levels
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