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'Broad Spectrum' definition…. is it the same as 'Natural'….undefined?
I am preparing to write a informative piece on preservation for a beginner group. I have found what seems to be the root of their problem, when it comes to preservation selection. It lies in the fact….that as far as I can tell….EVERY SINGLE seller/manufacturer, of even the worst preservatives that grace the planet…are advertised as… ‘Broad Spectrum’. Some of these products I would not put up against a breathe mint!
Their process operates something like this….they survey other beginners….get a recommendation. They go to the vendor or mfg site….read what they have to say…. They read that is broad spectrum… SEARCH IS OVER! They got what they are looking for…one and done….first try! Wow….isn’t the internet and beginner cosmetics sites awesome? (All said tongue in cheek.)
Unfortunately, the beginners are still at the stage where they think manufacturer propaganda can actually be trusted. They do not realize the descriptions are comedy bits written by the marketing department.
So what am I missing… is there no definition of broad spectrum, hence it can be used at will? I would like to think…that broad spectrum meant you had control of Gram +, Gram -, and YMF. Clearly this is not the case…as some totally miss Gram -, and some totally miss YMF. Or is the definition of broad spectrum so lax, and the bar so low, that even the breathe mint can achieve it?
Can anyone tell me what unit of measure the manufacturers are using when they paste the ‘broad spectrum’ label on? As far as I can tell …. every single preservative they sell….no matter how bad it is gets this generous label.
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