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All moisturizers look the same
To me all moisturizers look the same really about 30 minutes after applying given they are not too oily like petrolatum - they make your face reflective. Not talking about texture or feeling of the products themselves, just the end-result: my skin does not look better. I doubt there is any difference at all except for reflectiveness/greasiness. I can’t find any research or pictures or comparisons. Strange though in a multi-billion dollar business!
In other words, the only visible differences are the amount of water retained in the skin; the TEWL rating of an ingredient; and the reflective properties of the ingredients on skin? Is this the whole story in terms of the so called ‘skin glow’ people talk about? Or, do some moisturizers actually also function more as make-up, by filling in uneven skintexture with for example emollients like squalene etcetera?
If so the perfect ingredient/moisturizer will not be petrolatum, because it is too reflective on skin. You don’t want to slap it on before big events; weddings/going out/any moment you want to look your best. Also, other ingredients are perhaps more suited to filling in uneven skintexture than petrolatum. Maybe dimethicone should be considered. I would like to know more about this.
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