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Natural concept
Dear all
a perfumed soap with a synthetic perfume can we claim on the label “natural product” knowing that the soap is without coloring, without preservative, without chelating agent.Best regards
TAYCIR BAHLOUL -
1 Reply
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Tyss said:Dear all
a perfumed soap with a synthetic perfume can we claim on the label “natural product” knowing that the soap is without coloring, without preservative, without chelating agent.Best regards
TAYCIR BAHLOULI think the requirements for ‘natural’ branding depend a little on global position/market. Regardless, it needs to be evidenced that it is natural as it is marketed.
If you’re talking soap as in saponified oils, there might be some debate as to whether your soap is natural given that NaOH and KOH are probably not technically natural themselves.
It might therefore be worthwhile looking into ‘organic’ type marketing claims? There are also thresholds for organic claims, which might be more attainable if its as above.
‘Naturally-derived’ might also be a marketing term that you could utilise, but I think it’s worth investigating more.
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