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Organic Claims
Earlier this week we had a discussion regarding the misuse of the term “Organic.”“The complaint alleges that to induce customers to buy Truly Organic
products, the defendants have used many statements that imply their
products either are wholly organic or certified organic in compliance
with the USDA’s National Organic Program (NOP). These statements include
claims that Truly Organic products contain “100% Organic Ingredients,”
are “certified organic,” are “USDA . . . organic,” are “100% organic,”
or are “Truly Organic.”
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