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How does this powder product work?
This possible project floated across my desk the other day- they want to dupe the following product. https://www.sephora.com/product/hydra-mist-set-refresh-powder-P428907
IL: Water, Dimethicone/Vinyl Dimethicone Crosspolymer, Polymethylsislesquioxane, Silica Silylate, Glycerin, Dimethicone, Silica, Mica, Dipropylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Potassium Sorbate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491).
The description states that “Formulated with 50 percent water and glycerin, this powder creates a mist-like sensation on skin, for a seamless finish and comfortable feel.” Reviewers say it feels wet and cooling upon application. But I’m sure a mixture of any powder with 50% w/w water would be a slurry or a paste, no?
I’m sure the “wet” feeling isn’t from actual water (maybe the glycol?). But how would you even fit that much water into something like this? Disperse water with fumed silica and then blend that into a regular powder base?
I’m likely to put my foot down and tell them no (especially since they want to go with “natural” ingredients and I’m sure whatever gimmick this is relies on something very non natural sounding) but I’m still curious as to how this works.
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