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How to start your own beauty line? HAPPI Article
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8 Replies
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Nice. Thanks for the link.
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Sadly, almost entirely devoid of useful information. Entirely an add for her book:
Personally, after a bait-and-switch like that, I would refuse to buy the book even if I needed it. -
I agree with Bob. Useless. I have a comprehensive set of reports on the personal care market and even so, I can not decide on how we should relaunch; our marketing model, that is. We’ve been test marketing only so far, after having the brand name stolen from under us. Still, we should get our new brand name approved next month, we hope.
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@Belassi… your brand name was stolen? Wow that’s unexpected.
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Yeah, after actually reading the article I have to agree.
You might find the free 44 page report we give away more helpful. http://startacosmeticline.comI think you can avoid getting your brand name stolen (at least in the US) by filing for a Trademark at the USPTO. I’m not sure how things work in Brazil where you are located though. -
Yes. What happened was, the local government offered to help us register our brand, so we happily accepted. Thinking that they had made the application, which costs about $250, we exhibited our range at a Beauty Expo at the Cintermex exhibition halls. We had quite a lot of interest. One guy pestered us to make product for him - he wouldn’t say who he represented - but of course we told him we wanted to build the brand.
A few months later when we went to check on progress we discovered to our dismay that someone had just registered Belessi as a brand and we were denied because it was one letter different. They registered that brand for a range of personal care products identical to ours.So for the last 6 months we have been waiting to hear if we have our new brand, which I dare not even mention the name of to anyone. -
The nerve of some people. Hope this new brand is wildly more successful than the knock off Belessi. Sheesh.
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I’ll tell you, they were pretty stupid. Having got the brand they failed to buy the domains. It was not long before I discovered that belessi.com, belessi.mx, belessi.mx.com, etc were available from $10 upwards. I was VERY tempted to buy up all the domain names which would cause them a lot of difficulty. However this being Mexico I decided not to risk it.
Of course I already own the domains for my new brand.
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