Can a Carcinogen Free Cosmetics be real?
I saw this article in the NYT about a cosmetic brand who is advertising themselves as “carcinogen free”. According to the founder of Bio-Spectra, their…
Cosmetic Brand Review – Old Spice
Many people who follow this website have expressed an interest in starting their own line. In fact, most cosmetic chemists that I know secretly wish…
Innovative Cosmetic Marketing – Finding a Niche
While it may be a dream of a cosmetic formulator to make a product that will be bought and used by everyone, this almost certainly…
Niche Markets for the Cosmetic Industry
To create innovative cosmetic products or to start a cosmetic brand, you need to know about and find niche markets. Since science majors never really…
Marketing before Science in the Cosmetic Industry
I can completely understand how something like this happens. Overzealous marketers were selling iPhone apps that use colored lights to supposedly treat acne. The FTC…