Is Aloe Vera Effective in Cosmetics?
Aloe Vera. Aloe Vera Gel. Aloe Vera Juice. Aloe Barbadensis (Aloe) Leaf Juice. There are even more names here for this nearly ubiquitous ingredient found…
7 Cosmetic claims that sound good but don’t mean much
It’s a common misconception that cosmetic companies lie to sell products. This is generally not true. In fact, in the US it is illegal to…
How to Decipher Cosmetic Claims – Hair Conditioner
In the United States cosmetic companies are not prevented from making almost any claim they want. However, there is a significant rule they must follow.…
Weasel Words and the Cosmetic Industry
People often accuse the cosmetic industry of lying. This is rarely the case. And for large cosmetic companies, it is almost never the case, at…
Be Careful When Making Competitive Cosmetic Claims
Advertising and selling in the cosmetic industry can be tricky. Even the big companies get it wrong sometimes. This report about Unilever’s recent body wash…
No (scary sounding chemical) detected
While accompanying my wife on a trip to the grocery store I saw this gem in the wine section. The claim of “no sulfites detected”…
How do some cosmetic companies get away with false advertising?
Searching around the Internet, you can find lots of examples of people selling products online. You can also find wild claims that as a cosmetic…
Do hair strenghtening products really make hair stronger?
Looks like my old company has gotten themselves in a little trouble with a recent ad about their Tresemme Naturals product line. I fondly remember…