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Why is Avene Tolerance Hydra-10 Cream so effective?
I mean, it has less than 10 ingredients, an adequate amount of hydration/moisturising properties and zero preservatives? I think we could do well in replicating something like this…
It does, however, utilize biomimetic technology…what does this even mean? Is this a marketing ploy?
Thank you:)
AVENE THERMAL SPRING WATER (AVENE AQUA). CAPRYLIC/CAPRIC TRIGLYCERIDE. GLYCERIN. BUTYROSPERMUM PARKII (SHEA) BUTTER (BUTYROSPERMUM PARKII BUTTER). CETEARYL ALCOHOL. CETEARYL GLUCOSIDE. CITRUS LIMON (LEMON) PEEL POWDER (CITRUS LIMON PEEL POWDER). DIUTAN GUM. SCLEROTIUM GUM. SODIUM HYALURONATE
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6 Replies
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Since the ingredients list is relatively simple, the replication shouldn’t be that hard if you get to test out the product and have sufficient experience with each ingredient / blend to make an educated guess.
You can make a preserved version if required. The biomimetic probably refers to the function that the emulsifier blend has, mainly the “biomimic the lipid bilayer of cellular membrane” from a blend like Montanov 68 (INCI: CETEARYL ALCOHOL (and) CETEARYL GLUCOSIDE) https://www.seppic.com/en/montanov-68mb
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I’ve seen that emulsifier blend in plenty of moisturisers…they’re hardly reinventing the wheel.
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I’ve worked with biomaterials in the past and the term biomimetic in cosmetics is, wel….bio-B.S.
The formula you described is simple, and there are actually better performing formulas in the market. Please use a robust preservative system if you want to make something like that.
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I’m guessing DMS technology is the same thing?<div>
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I think they are just setting themselves up for a lawsuit.
“100% natural ingredients”? In what world is Cetearyl Glucoside and Cetearyl Alcohol 100% natural? There is no plant or animal that produces those ingredients. Maybe “naturally derived” you could argue, but those aren’t natural.
Their labels also don’t conform to legal standards. The proper labeling of the first ingredient should WATER. Not AVENE WATER or AVENE THERMAL SPRING WATER. Just WATER.
So, if they can’t be bothered to properly label their products, I suspect they have preservatives in their formulas, they just decided not to put it on the label.
As far as replicating the product goes, sure that’s simple enough. But product performance is only a tiny piece of the puzzle when it comes to the success of a beauty product brand. No product on the market can perform significantly better than any other product (at least from a consumer standpoint). It is futile to try to compete in terms of performance.
Why is it effective? They have Glycerin, Shea Butter and emollients. That’s pretty much all the functional ingredients you need in a moisturizing cream.
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Exactly!
They promote their product as being ‘infused with hyaluronic acid’ when in reality, it’s the glycerin doing the heavy lifting…
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