• Innovation

  New sunscreen technology

  Posted by pma on November 6, 2014 at 9:57 pm

  Nice new sunscreens technology… the sunscreen is boosted by water:

  http://www.shiseidogroup.com/technology/detail/31.html

  pma replied 9 years, 5 months ago 4 Members · 6 Replies
• 6 Replies

• 

  belassi

  Member

  November 7, 2014 at 1:37 am

  Thanks for that. Sent an enquiry to them.

• 

  pma

  Member

  February 26, 2015 at 4:29 am

  Just curious: what did you ask them?

  Here the technology is well explained:

  http://www.businesswire.com/news/home/20141110005407/en/SHISEIDO-Develops-Revolutionary-WetForce#.VO6lWbtbFTA

  
  

  The sunscreens with the new technology already are being sold in the US…
• 

  Iaskedbetter

  Member

  February 26, 2015 at 4:57 pm

  Interesting. I wonder how that affects their UV claims and water resistance. If they have a static SPF 30 but the SPF goes up to 35 after water resistance testing, are they claiming SPF 35 or 30?

• 

  pma

  Member

  February 27, 2015 at 5:48 am

  I guess they claim to offer the SPF that was tested on dry skin. 

• 

  Bobzchemist

  Member

  February 27, 2015 at 3:18 pm

  The rule is that you always have to use the lowest value.

• 

  pma

  Member

  July 11, 2015 at 11:48 pm

  The history of the technology… that’s interesting!

  https://www.shiseido.ca/campaign/Shiseido_Beauty_Report/16/

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