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How much to condition
I have noticed shampoos and conditioners on the market will have 3-5 raw materials that are conditioning agents. How many conditioning agents do you need in order for a product to be effective?
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1 Reply
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I think the best performing 2-in-1 shampoo is Pantene.
They have Dimethicone, Dimethiconol, and Guar Hydroxypropyltrimonium Chloride. There’s also panthenol but that is not really a functional ingredient and just there for claims.
Previously, they had only included Dimethicone & Polyquaternium 10. I doubt consumers could tell any difference between the old formula and the new one.
The key is to have conditioning agents that work in different ways. A silicone conditions in a way different than a cationic polymer. So it makes sense to include each. It makes less sense to include multiple different cationic polymers and multiple different silicones.
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