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Glass VS Plastic containers for skin care
When creating a line of skincare for companies, do you take the brands image and what containers used into consideration? For example, would a glass container sell better despite a product being the same as another companies?
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5 Replies
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If it is prettier then yes it would sell more. But usually it would cost more too
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Yes I think the packaging needs to tie into the branding, but that’s not all to consider. Are you selling locally or will the product have to be shipped? Glass is heavy and runs the risk of cracking. Where will the product be used? Most brands avoid glass for shower/rinse-off products. The heft of glass does seem to signal a more premium product, but if you look at top brands like Olay or some of the leaders at sephora, they don’t all have glass packaging. I think the packaging needs to be functional above all, but the aesthetic is a good driver for people initially considering the product.
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Thank you! Good points. I was actually considering a combination. I’ll be selling locally but eventually need to ship since I don’t plan to make a lot for the festivals. The theft and driving hours doesn’t leaves only the option of shipping after the show. I’m still debating how much glass vs plastic since I also want to present an eco friendly product. I know there is a lot of debate on that front.
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Dear MaidenOrangeBlossom,
Back in the Jurassic period when I first tried putting out my first line of cosmetics, I thought that glass had to be the best. I was trying to be the Australian version of Jo Malone London. She sold her 200g Creme in a glass jar. So, I did something similar. The previous answers are correct in that glass is heavy to transport and it can break, but it the heaviness does give it a feeling of luxuriousness and I find that if a company uses glass it will only be in a small 30-50g small jar. However, new packaging types with double walled plastic and airless packaging, are also luxurious and do not have the weight of glass or the price. I find jars are becoming redundant in the post Covid world, as pumps take over. As you know with a jar you will stick your fingers into it many many times reducing its shelf life, but an airless pump has none of those problems.
Hope this helps. Dr Cath
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Its been difficult to source any type of container. I love tin containers because of the light weight and being more eco friendly. It isn’t lux but it can be done very well.
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