7 articles about cosmetic claims for cosmetic chemists.
In my recent post about cosmetic chemists and marketing I made some assertive claims about the effectiveness of Green Tea extract. Basically, I said it doesn't do much in a formula and is added just f...
The recent "scandals" related to sunscreen testing of brands like Purito , Krave and other sunscreen brands , made me think about cosmetic claims in general and how consumers (and chemists) should thi...
Cosmetics are often said to not work and be a waste of money. This isn't necessarily true. In fact, most do work just not the way you imagine
The other day a reporter contacted me about a story related to a new brand that was highlighting their clinical results right on the front of their packaging. The reporter was impressed with this bold...
This is a guest post by Preeti Gupta. There are a number of cosmetic formulators, hair shampoo manufacturers, as well as manufacturers of hair dye and hair care products of various brands, would no do...
I received the following question from a reader which I thought would make a good jumping off point to talk about cosmetic product marketing. I read some experts saying in a UK magazine that shampoos...
It's a common misconception that cosmetic companies lie to sell products. This is generally not true. In fact, in the US it is illegal to lie in advertising to sell products, even cosmetics. So you mi...
