An example of a cosmetic product niche

I don’t know why but there seems to be a desire by consumers (at least according to some cosmetic manufacturers) to put food on their bodies as cosmetic treatments.

There is beer shampoo, egg facial masks, and honey hair treatments. This brand Dairyface has embraced the trend with their Dairyface line of skin care products.

They really play up the idea that people want cosmetic products that look like food. For example, they use containers that look like yogurt cartons. Then their products are yogurt based or milk based. They even forgo the typical preservatives and instead tell people to refrigerate to ensure freshness and to use by the expiration date.

I don’t know about these products. I don’t think it’s such a great idea to go around using unpreserved cosmetics.

However, Dairyface does stay true to their niche. They even say you can eat the products although they also say it wouldn’t taste very good.

We’ll see how well they do. I suspect they will always remain a niche player. Having to refrigerate your cosmetics doesn’t sound appealing.