Learn How to Create Your Own Safe, Effective, Eco-friendly Natural Cosmetics
Formulating has Changed
Back in 1992, when I started formulating, consumers were not as concerned about the chemicals used to make their cosmetics. They wanted cosmetic products that gave that gave them the benefits they were looking for and they didn’t think much about the ingredients used to get there. In fact, one of the first formulations I worked on, VO5 Conditioner, contained Formaldehyde as the primary preservative! I quickly changed that but this was a product that sold millions of units every year. Beauty product consumers didn’t really care.
But a lot has changed since those days. The rise of environmentally conscious movement, consumer activists groups and the Internet have all combined to create ingredient sensitive consumers who still want effective cosmetics but are looking for ones that contain ingredients that are more sustainable and feel more safe. A large majority of consumers won’t buy cosmetics that contain scary sounding ingredients.
Today’s cosmetic formulator has to be aware of the taboo ingredients and learn to formulate with more environmentally friendly alternatives that haven’t been derived from petroleum products.
Sadly consumers don’t know about the many organic and natural standards available and cosmetic formulators are left to wonder whether the ingredients they use will be acceptable to the people who they are trying to sell products to.
Being a cosmetic formulator is much more difficult today than it was even 5 years ago.
And the biggest problem of all...
Many of the best functioning raw materials can’t be used in products that are being produced for the natural cosmetic consumer.
While Petrolatum, Mineral Oil, and Dimethicone are excellent moisturizing ingredients, the natural consumer doesn’t want to put these objectionable materials on their skin.
Sure they want products that are free from microbial growth but they don’t want products that contain preservatives that contain parabens or formaldehyde.
The restrictions that natural cosmetic formulators are under make the job much more complicated and difficult.
If you don’t know all the available replacements for objectionable ingredients, you are not going to be able to create products that can compete for the attention of the rapidly growing group of natural cosmetic consumers.
Here’s the process for creating your own natural cosmetics:
Learn what natural means
Discover the most important natural ingredients
Blend ingredients to make eco-friendly cosmetics
Who should take this course?
Formulators trained in the ways of standard products but unfamiliar with how to make natural cosmetics.
Entrepreneurs who want to make products that can tap into the rapidly growing, $30 billion natural personal care and cosmetics market.
Cosmetic industry sales people who want to get an edge by learning about an upcoming and growing style of cosmetic formulation.
Personal care and cosmetic industry consultants who want to help formulate products for clients with ideas about natural and organic products.
Anyone who wants to learn to create safe, effective, natural based cosmetics.
Natural Cosmetic Formulating can teach you how to create natural personal care and cosmetic products like other brands on the market.
Right now most cosmetic chemists have to guess at the kinds of ingredients they can use for natural formulations. Unless you follow some specific standard you have no way of knowing exactly what ingredients you can use and what ones you can’t.
What if I told you there is a smarter way to formulate natural cosmetics?
Natural Cosmetic Formulating
In our course Natural Cosmetic Formulating we are going to teach you exactly what you need to know to make your own natural cosmetic products. Join this online class now to learn about formulating natural personal care and beauty products.
Here’s exactly what you get as a new member of the course…
The foundation of the course is six (6) multimedia modules where I personally guide you through each of the key aspects of formulating natural cosmetic products.
The modules are each broken up into shorter videos that you can study at your own pace. I recommend you complete one module every two weeks so the whole course can be completed in 12 weeks.
Completely Online / Multiple Formats
All the modules are video presentations which you can watch online at the exclusive Natural Cosmetic Formulating course website, or download and take them with you as portable files to watch on your smartphone, tablet or laptop. They are also available in MP3 audio-only and text PDF transcripts with slides.
The content is focused on teaching you how to formulate natural cosmetic products that are both safe and effective. These products can be used for your company, your new brand or even for your own use.
Here’s an outline of the six different modules.
This lesson introduces you to the concept of natural and organic cosmetic products. After completing this lesson you’ll have all the background information you need to get started creating your own cosmetic formulas. This modules covers…
- the meaning of natural as defined by the various standard agencies
- the details of the standard making organizations and how they are different
- strategies different natural brands use to create their formulations
- the natural consumer and what they want
- the key terms every natural formulator needs to know
- requirements of Ecocert, Cosmos, the USDA natural standards and more
- advantages and disadvantages of the various natural formulation strategies
- advice on how to create your own natural standard
Functional Natural Raw Materials
After completing this lesson you’ll know about all the raw materials you need to make your natural formulations perform. This is the key information that every natural formulator needs to know.
- Reviews the different types of cosmetic raw materials and natural versions you can use
- Learn what makes an ingredient natural
- Teaches the science of cosmetic raw materials so you know when and why to use them
- Uncover the effectiveness of natural ingredients and how they interact together
- Ingredients that are unacceptable in natural formulations
- Discover what is the renewable carbon index and how it affects natural formulating
- Learn to formulate products suitable for Whole Foods and other natural distributors
- Covers functional ingredients like natural surfactants, moisturizers, butters, oils, conditioners, and more
Aesthetic Natural Raw Materials
This lesson covers all the raw materials that you need to modify and stabilize your formulas to produce fresh cosmetic products that your consumers will naturally love.
- Effective natural Preservatives
- Essential oils, herbal extracts and botanicals
Creating Natural Hair Care Formulas
Learn how to make natural products that can address the hair problems of any consumer. This lesson will show you how to create a natural version of a number of standard hair products including…
- Shampoos for all different types of hair
- Conditioners to help tame the most common hair problems
- Styling products including gels, pomades and putties
Creating Natural Skin Care Formulas
In this module you’ll learn how to make natural formulations that solve the most common skin problems reported by consumers. This lesson will cover formulas like…
- Moisturizing creams and lotions
- Body washes, toners and exfoliation products
- Shaving creams
- Natural options for skin lightening products
- Mineral makeup and other color cosmetics
Marketing a Natural Cosmetic Brand
Making the formula is only the first step in creating a successful natural cosmetic product. In this lesson you’ll learn the key characteristics needed to market a green or natural brand.
- Character or origin story
- Developing a mission
- Social responsibility
- Defining your natural standards
- Ethically testing your products
PLUS! Added Benefits
To enhance your ability to learn everything you can we have these additional bonuses when you take the course.
After you complete a module you can test your comprehension of the material with a short quiz covering the major points of the lesson. This way you will know how well you’ve learned the material and what parts you’ll want to go back and review. If you pass all of the quizzes you’ll have greater confidence in you knowledge about formulating natural cosmetics. Plus, when you complete all of the quizzes you will receive a certificate of completion for the course.
The course has been designed for you to go through whenever it is convenient for you. However, you will undoubtedly have questions and when they come up you can certainly send me an email and I will be happy to answer. But we have also set up a system by which you can participate in a series of coaching calls. This will allow you to ask question live and directly to me. You can ask ANY question you want and it will get an answer to the best of our ability. It’s like getting free consulting sessions with a natural cosmetic formulation expert.
One of the most useful parts of the course is a discussion forum where you can have text discussions with the experts instructing the course and with the other students in the course. Here you can get input from other people who may be struggling with the same or different problems as you. You’ll get to join an exclusive section just for people in the Practical Cosmetic Formulating and Natural Formulating courses. You’ll be able to meet and network with other formulators from around the world and share in their advice and experience. This has really been one of the most valuable parts of the course.
When I taught the Complete Cosmetic Chemist course for the first time in 2009 there was nothing else out there like it. We relaunched the course as Practical Cosmetic Formulating in 2014 to give more practical formulating information. Still today you won’t find another online formulating course with as many students as Practical Cosmetic Formulating. This Naturals version of the course will focus on natural cosmetic formulating for which a number of you have been asking.
I’ve been formulating for over 20 years and have been teaching people how to do it for over 15 years. You won’t find many other instructors with as much experience especially with online formulation courses.
If you’re serious about learning how to formulate cosmetics and specially natural based cosmetic products, then I want to work with you to help you succeed.
We’ve already had hundreds of people complete our online cosmetic formulating courses and the feedback has been tremendous. You can see some of the comments on this page.
Having said that, I totally stand by my courses which is why it comes with a Money-Back-Guarantee. If you are not happy with your purchase you can simply get in touch with me and ask for your money back. I’m confident that you will love the Natural Cosmetic Formulating course, but I want to make this decision easy for you in case you start going through the course and discover it is not for you.
Remember your payment entitles you to lifetime access to the entire course and all the bonuses.
Speaking of Bonuses...
To make this a complete package and give you some extras information that will be useful in your formulating career.
You can work at your own pace
The Natural Cosmetic Formulator course is designed to be taken at your own pace. Once you sign up you will be delivered a new module every two weeks. You can view these videos whenever you want and you’ll have access for as long as you need it.
Each lesson will include a video, audio and text version of the lesson. Plus you will be able to contact me directly through email with any questions you might have while you go through the course.
Why is it important for you to sign up now?
Well, here are a few good reasons…
Space is limited – This course is being taught by me so it will be limited in the number of students we can accommodate at one time. If you want to be one of the first people through this complete new formulation course, you need to sign up now.
Lifetime access – For students who sign up now, we guarantee lifetime access to the information in this course. While I have no plans to ever end this program, legacy members will never have to worry about not being able to access the lessons.
Limited time price – Since this is a new course, we want to get as many people to take it as possible so we are offering a special introductory rate which will only be run for a limited time. The cost of this program will never be this low again.
Money back guarantee – Perhaps the most important reason to sign up now is because for a limited time only we are offering a no questions asked, 100% MONEY BACK GUARANTEE. That’s right, if for ANY reason you are unhappy with the course simply ask for a refund. I’ll even let you keep the bonus products. So this means it is entirely RISK FREE. You’ve got nothing to lose and everything to gain.
Certificate of completion – If you go through all of the modules and complete the quizzes I will send you a certificate of completion demonstrating that you have successfully completed the course.