Is Anti Glycation the next hot trend in skin care?

As a formulator you should always be on the lookout for new technologies that could support interesting new stories for your products.  This story about anti glycation technology used in skin care is a good example.  According to the report, a company has found that one of the causes of aging skin is glycation caused by eating sugar.  The theory is that if you can stop this glycation from taking place, you can get younger skin.

Now, I’m a bit skeptical that the technology would have any additional impact on skin versus just a standard cream alone.  Maybe it does and maybe it doesn’t.  The report certainly doesn’t prove it.  But the more important thing is that this is a new story and a new angle on anti-aging skin products.

This would be the perfect kind of thing to turn into a concept and test with consumers to see if it is a compelling story.

Maybe I’ll try it.