Article by: Perry Romanowski

From the wires…

in-cosmetics Latin America 2018 will return to São Paulo this September with a brand new Spotlight On area covering the biggest topics in cosmetics today.

Comprising three product showcases investigating haircare actives, anti-aging and formulation, each Spotlight On area will feature both an ingredient and a finished formulation display that corresponds to its relevant theme, allowing brands to test the benefits of these ingredients.

Haircare actives

Haircare is a major movement in Brazil. According to Euromonitor, the global haircare category grew 21.5% from 2011 to 2016 in value share, while Latin America grew 42% and Brazil 34.8% in the same period. The market is forecast to grow by 16.5% in retail value in Brazil, 14.2% in Latin America and 7.9% in the world by 2021. in-cosmetics Latin America’s Spotlight On haircare actives will enable visitors to find ingredients that provide tangible benefits to haircare and styling formulations.


The anti-aging sector has undergone a meteoric rise in recent years with global and indie brands looking to capitalize on this trend by developing exciting new products. The global market is expected to reach $331.41 billion by 2021, according to Orbis Research[1]. By putting the spotlight on this important area of the industry, chemists will find ingredients that prevent or fight the effects of aging on skin, often caused by UV, pollution and blue light.


The final Spotlight On area will celebrate formulation. Designed to help manufacturers identify novel formulations crafted by leading suppliers and with innovation key to success in the beauty industry, this area will showcase dozens of new ideas to inspire NPD teams.

For more information and to register your attendance, please visit here. Travel deals, such as OneWorld discounts are available for international visitors at as well as hotel offers at


About the Author

Perry Romanowski

Perry has been formulating cosmetic products and inventing solutions to solve consumer problems since the early 1990’s. Additionally, he has written and edited numerous articles and books, taught continuing education classes for industry scientists, and developed successful websites. His latest book is Beginning Cosmetic Chemistry 3rd Edition published by Allured.

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    in-cosmetics Latin America 2018 will have its finger on the pulse when it returns to Sгo Paulo this September, with its brand new Spotlight On area covering the biggest topics of interest in cosmetics.

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