@zetein After the big peak in viscosity for SLES, what you see is that the giant worm-like micelles are being broken into smaller rods, that's why the decrease in viscosity. Not sure though if they can further be reformed into a lamellar conformation, since the packing of anionics is not precisely convenient for such ordered and tight structure.
Colloidal solutions are complicated systems which can take on most any of the defined conformations. You would have to do a phase diagram to determine what the prevalent structures are of any given system. Each system is different
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Basically, it's complicated.