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Anti-Pollution powder?
I know this is probably just a marketing story, I don’t want to discuss if it works or not, I’m just curious to know which ingredient would be the “Anti-Pollution powder” that “prevents pollutants from adhering to and damaging skin.””
Any guess? Here its ingredients:WATER, DIPROPYLENE GLYCOL, DIMETHICONE, GLYCERIN, SD ALCOHOL 40-B, HYDROGENATED POLYDECENE, BEHENYL ALCOHOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, POLYBUTYLENE GLYCOL/PPG-9/1 COPOLYMER, POLYSORBATE 60, GLYCERYL STEARATE, PEG-20, SILICA, ERYTHRITOL, XANTHAN GUM, TOCOPHERYL ACETATE, PIPERIDINEPROPIONIC ACID, SACCHAROMYCES FERMENT LYSATE FILTRATE, SODIUM ACETYLATED HYALURONATE, ONONIS SPINOSA ROOT EXTRACT, AVERRHOA CARAMBOLA LEAF EXTRACT, HIBISCUS ESCULENTUS FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ZANTHOXYLUM PIPERITUM PEEL EXTRACT, SODIUM METHYL STEAROYL TAURATE, TRIETHANOLAMINE, BUTYLENE GLYCOL, DISTEARYLDIMONIUM CHLORIDE, ALCOHOL, SODIUM METAPHOSPHATE, ISOPROPYL ALCOHOL, BHT, TOCOPHEROL, PHENOXYETHANOL, FRAGRANCE, IRON OXIDES,
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9 Replies
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The silica would be my guess.
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@Perry my guess would be just anything from it because I see some film formers too, I wouldn’t put my finger on anything specific here. If you say it’s silica they might say we have film formers too which act as barrier to the pollutants.
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@milliachemist - great points. Saying something is “anti-pollution” is a puffery claim so it’s fairly easy to prove your product does whatever you’re saying it does.
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@Perry bingo
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$240 for 1.7 oz? That is brand power at its best!
I am trying to formulate and am worried about my expected price point in the teens ($11 - $20) as being too expensive. -
@mikebavington - for a small company, a higher price is better than a lower one.
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Shiseido were promoting Piperidine Propionic Acid as an environmental protector
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According to the C&T article, their idea of pollution is UV rays and dryness.
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According to the marketing gimmicks your previous brand of cream too could count as some pollutant, you never know
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