What claims do you suggest for this shampoo that
-consumers will like
-will easily get that benefit from this shampoo
-Will feel it's difference from our competitors
and i can prove that benefit too?
Ingredients: water, SLES, SLS, CAPB, decyl Glucoside, lauryl Glucoside, Amodimethicone emulsion, guar Hydroxypropyltrimonium Chloride, PQ10, phenoxyethanol, caprylyl Glycol, citric acid.
My shampoos are the only one with silicone in our market and the conditioning effect is superior to all of our competitors.
All other shampoos in our market has SLES and SLS with cocamide DEA and some of them with CAPB as surfactant and low viscosity PQ10 or PQ7 as conditioner and formalin or CMIT/MIT as preservative.