What information should i write on label for these AHA/BHA products

I am going to make these three products.
1. 8% lactic acid pH 3.8
2. 2% salicylic acid pH 3.8
3. 8% lactic acid+ 2% salicylic acid pH 3.8

People who used them says these products makes them beautiful but cant describe how exactly. Only salicylic acid users say their acne go away when they are using these products. 

My question is what benefits will each of these products provide for all or most people so i can write them on label of product? 

Benefits that i can proof and consumers will notice easily. 

I can also write ance for salicylic acid with no problem as i am not in USA. 

Comments

  • I think it's better to write a generic benefit statement / description. You can perhaps consider the descriptions from The Ordinary products like this 7% Glycolic Toner one: 
    ...offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin texture with continued use.
    Salicylic Acid
    This 2% treatment solution helps exfoliate the inside walls of pores to fight the appearance of blemishes and for better visible skin clarity with continued use. 


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