Some might find this video interesting: https://youtu.be/V7UlWTU_K6s in summary, Brad Mondo tried bleaching two strands of black hair, one with olaplex, one without olaplex. The result wasn’t impressive. No difference except the strand with olaplex wasn’t as light.
l have used Olaplex for a while. Shampoo, conditioner and the famous number 3. No difference. Although my hair was healthy, to begin with. I had no extensive damage so maybe l am not the right person to comment on it.I had the in-salon treatment, my hair looked fine ( like it should look like when you go to a hair salon), but my ends felt really dry, especially when l washed my hair a couple of days later.My friends have bleached their hair. Their hair looked much healthier and shinier right away. An instant success. However, after some time they too had experienced the same dryness, thinning ends and damage like me.
Olaplex is marketing genius but the active ingredient does have some benefit for hair--it has to perform or else. Nothing new or unique in its performance benefits since the benefits of carboxylic acids on hair have been known for over 50 years. Many vegetable oils at the right amounts are as or more effective at preventing hair damage and breakage--but you cannot make $$ selling ingredients known to be beneficial and cheap so you have to invent something new...it does not have to be better but it has to have a great innovative story.The innovation behind Olaplex was in the story and the creation of a new chemical entity. A new chemical entity in a new category for hair care--a chemical entity that would revolutionize hair care and deliver on its promise to perform much better than any other product in the market--hit the jackpot--have to give credit where credit is due! In a nutshell: A couple of chemists were smart enough to create and patent the active ingredient in Olaplex, which is a dimaleate--a novel chemical entity. Is the Olaplex active ingredient revolutionary and of greater value for hair than many existing products in the market? I am happy to educate anyone that may have further interest in finding out more--feel free to contact me
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