Hair clay / pomade

Can somebody write full description of brewing clay / pomade process?
I am trying to find a good formulation, but not sure how to use emulgators etc (c-25, pvp, carbomers, polysorbats)
Also i am interested in some recipies of hair salt spray, pre-styling spray and anything for shaving ( cream, lotion, beard shampoo) 
Thank you! 
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