I want my products to focus on minimalist, science-based formulas. So here's the thing: My heart tells me to go for formulas where every single ingredient has a purpose. However, my brain is telling me to add claims ingredients because, well, they sell.
I'm not trying to sell to everyone. In fact, I'm targeting the advanced skincare lover--those who read ingredients lists and have a little bit more knowledge on skincare. But somehow, I can't help feeling those claims ingredients will make the product look a little more attractive. Even I fall for them. Any thoughts on this?