OK you folks, I rarely ask a question of anyone ("I give and I give, but rarely do I get"), but here is one for the forum. The label "protocol" established here in North America for topical products bearing CBD typically states "XX mg CBD" in this or in that, usually just "XXX mg" or "XX mg per pump". Excuse my street patois, but WTF is going on here? If you do the math, nobody is putting 250mg of actual, pure, broad-spectrum CBD into a 2 oz. jar and selling a lot of it, for the simple logic that there isn't enough CBD to consistently supply our industry - yet. (Canada is working on it.) My presumption is this: they are stating the mass in mg of CBD as a blend in a carrier, or they are outright lying to the end-user in their eager attempt to profiteer in this mad CBD gold rush environment. Or, just maybe they just cannot do the math - not an uncommon attribute here in the U.S.A., I am chagrined to say. Your educated opinions are encouraged.