Product Brief

svensven Member
Hi Guys,  as you know i really only do hair products. Recently a buyer from a small chain has asked me for a Product Brief. I am at loss what should be in a product brief and what format it should be. Would they only want a testing protocol and actual test done on the product? Would it be actual labels or samples? Where could i even begin to look for such a template? Google only speak about marketing when I search there. Help Please

Comments

  • Google only speak about marketing when I search there.
    Well, hardly surprising, since that's what a product brief concerns. PLEASE get someone with marketing experience to help.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • Small chain requesting a product brief? That's interesting..

    a brief can vary but generally -

    Product intro - general info about the product be simple

    product objective - what is the purpose of the product?

    Target Audience - IF you don't know this, back up and find out.

    USP (unique selling points)  what differentiates your product from the rest? WHY ARE YOU BETTER?

    Promise - Spill your heart out..well not really. (Ex. This is my passion i've been doing this so and so years, I have invested a lot of time into creating so and so its the best stuff mannn)

    Pricing - if you Don't know then back up, and find out. *not required*



  • ^^^ This. But it's only the start. The fundamental thing to ask from the consumer's POV is: "What's in it for me?"
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
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