Performance characteristics of Shampoo

svensven Member
Hi All, I am trying to find out what typical performance characteristics one should think about for Shampoo. I am thinking - foam, thickness, conditioning, cleaning etc. What else can i use?

Comments

  • PerryPerry Administrator, Professional Chemist
    Combing, shine, detangling, feel.  All of these can be done wet & dry if you have tresses to test.

    For foam, thickness, amount, density
  • BelassiBelassi Member
    edited November 2017
    Think about using shampoo. What's the first thing you notice? Probably the amount you have to use, to create the foam you want. The second thing might be whether it irritates your eyes. The third, how easy it is to comb the wet hair after rinsing. The fourth, how the hair feels when dry. The fifth, shine.
    That's just the hair.
    Then you might want to consider scalp health.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • In addition do not forget Rheology ie spread-ability on wet hair and fly-away (static control).
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