Holiday Pop-up Store

HilolaHilola Member
edited July 2015 in Starting a cosmetic line
Good Day to All,


Well, I have be given an opportunity to open a small pop-up store for the coming holidays and natural skincare products would do very well.  I have been interested in getting involved in skincare for some time and I think this platform would be a great temporary reference point.  Eventually, I would like five stellar products (very difficult to pull off everything to everyone) with a private label while I focus on marketing.

 
Since the holidays are close is it too late to start?  I would like to offer small natural go-to products like soaps, hand lotions, bath scrubs and Korean facial sheet mask - in NY the masks are really gaining traction and they will definitely sale.

 
As for the space, it’s 200 sq. ft., located at the main entrance which has intense foot traffic.  I can start late October or early November until first week in the New Year.  Any advice or suggestions you may have would be helpful.

Thanks for you time,
Hilola

Comments

  • Those Korean masks were a complete bomb in my market. We ended up giving them away.
    Cosmetic Brand Creation. Concept to name to IMPI search to logo and brand registration. In-house graphic design inc. Pantone specs. Cosmetic label and box design & graphics.
  • HilolaHilola Member

    Thanks for your response.

    The few stores that carry them by me, seem to be doing very well.

  • MicroformulationMicroformulation Member, Professional Chemist
    You would be hard pressed to develop, test, and package an effective and safe product before the Holidays.
    markfuller@microformulation.com Microformulation.com Microformulation Cosmetic Consulting provides Custom Formulations for both large Commercial accounts as well as smaller entrepreneurs. We can provide Naturally compliant Formulations under the NSF, NPA, Whole Foods and USDA Organic Certifications. BS.Pharm Albany College of Pharmacy, Union University.
  • HilolaHilola Member

    Thanks for your response. 

    This is true, which is why I would probably go the private label route, then consider approaching a company to discuss formulations I would like to develop eventually.

  • BobzchemistBobzchemist Member, PCF student
    I think Private Label will be your only choice. 

    First, you need to figure out finances, projected sales, and number of products (SKU's). 

    I strongly doubt that you'll be in a position to have time to re-order/re-stock, so you're going to have to be able to finance the entire inventory amount yourself. Unless you or your company has stellar credit, most if not all private label manufacturers will require payment up-front for everything.

    Good Luck!
    Robert Zonis, Sr. Formulation Chemist, Beaumont Products "All opinions and comments expressed are my own, have no relation to Beaumont Products, are fully copyrighted, and may not be used without written permission."
  • HilolaHilola Member

    Thank you for the advice.

    Finances are there for a temp pop-up store.  Holiday sales seem to do very well in this space.  The foot traffic is amazing.  I am on the fence on sku's.

    As for reorder, since it's only 8-10 weeks I would prefer not to have much inventory left.  After the holidays, review my marketing, shave down my sku's to the prime sellers, and build from there.

    Another question,  beside one's natural instincts, any telltale signs when dealing with a private label that will let me know this may not be a good match?

  • BobzchemistBobzchemist Member, PCF student
    Determine your quantities needed and start looking around. Don't trust a private label manufacturer who won't let you tour his facility.
    Robert Zonis, Sr. Formulation Chemist, Beaumont Products "All opinions and comments expressed are my own, have no relation to Beaumont Products, are fully copyrighted, and may not be used without written permission."
  • recently I heard coconut mask and hydrogel mask are popular... they are not like masks you find in the store little expensive but has good marketing story --- NATURAL
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