What are the most fanciful claims you've ever seen?

In terms of curiosity and comparison, which claims have you seen out there that are absurd and don't make any sense?

I particularly like those based on geography and history - I think they're funny in some way. They just go like "With actives extracted from..." and complete with something very very specific like: Himalayan mountains, Antartic Ocean (?), Shangrila, El Dorado, the Moon, Tutankhamun's tomb... and so on.

Some ingredient in special? Please, share your experiences!

Comments

  • PhilGeisPhilGeis Member, Professional formulator
    "Defies gravity"

    but it was for a hair gel.  
  • MicroformulationMicroformulation Member, Professional Chemist
    edited April 22
    "We use laser aligned water made deep in a mine in Ukraine. Our products are aligned with the Earth's magnetic field."

    They then insisted that when we staged the pallets of finished goods we aligned the pallets on a North/South axis using a compass.
    markfuller@microformulation.com Microformulation.com Microformulation Cosmetic Consulting provides Custom Formulations for both large Commercial accounts as well as smaller entrepreneurs. We can provide Naturally compliant Formulations under the NSF, NPA, Whole Foods and USDA Organic Certifications. BS.Pharm Albany College of Pharmacy, Union University.
  • MarkBroussardMarkBroussard Member, Professional Chemist
    Fung Shui cosmetics
    Chemist/Microbiologist formulating in the Organic & Naturals & Clean Beauty arena under ECOCert/Natural Products Assn/Whole Foods/National Organic Program/Clean At Sephora/Credo Clean guidelines focused skincare & haircare products. 

    See website for details www.desertinbloomcosmeticslab.com
  • "We use laser aligned water made deep in a mine in Ukraine. Our products are aligned with the Earth's magnetic field."

    They then insisted that when we staged the pallets of finished goods we aligned the pallets on a North/South axis using a compass.

    Imagine their reaction when they find out that the North Pole (magnetic) of their compass actually points to the Pole South (geographic)! What a mess! :D


    PhilGeis said:
    "Defies gravity"

    but it was for a hair gel.  
    I found an active ingredient once that said almost the same thing. Something like "the solution to gravity-induced skin effects". I never thought Isaac Newton would become a marketing villain 🤣
  • SylSyl Member
    Our line of cleansing and nourishing stones elevates the experience of hair care by focusing on total head wellness—not just hair but also scalp and mind.
  • PhilGeisPhilGeis Member, Professional formulator
    Natural
  • Rubies, diamonds, and crystals in your products provide "healing energy" to the skin. Also, there is a brand that sells "harmonized water". Water that is "infused with scalar waves"  - leads to the water molecules "imprinted with frequencies" that when ingested can "balance out the frequencies in the body that lead to disease". NO JOKE. They have claimed these waters can cure lots of things, including skin diseases, a "drinkable SPF", etc. You can't make this shit up. 
  • MarkBroussardMarkBroussard Member, Professional Chemist
    You can't make this shit up. 
    Oh, yes you can
    Chemist/Microbiologist formulating in the Organic & Naturals & Clean Beauty arena under ECOCert/Natural Products Assn/Whole Foods/National Organic Program/Clean At Sephora/Credo Clean guidelines focused skincare & haircare products. 

    See website for details www.desertinbloomcosmeticslab.com
  • MicroformulationMicroformulation Member, Professional Chemist
    PhilGeis said:
    Natural
    Best answer yet.

    markfuller@microformulation.com Microformulation.com Microformulation Cosmetic Consulting provides Custom Formulations for both large Commercial accounts as well as smaller entrepreneurs. We can provide Naturally compliant Formulations under the NSF, NPA, Whole Foods and USDA Organic Certifications. BS.Pharm Albany College of Pharmacy, Union University.
  • PerryPerry Administrator, Professional Chemist
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