Article by: Perry Romanowski
World Perfumery Congress returns to the US in 2016
World Perfumery Congress, 13-15 June 2016, Fontainebleau Resort, Miami Beach, Florida
The organizers of the biennial World Perfumery Congress (WPC) have announced that it will return to North America in June, 2016. The popular event, which attracted 1,100 professionals in 2014, will once again showcase the fragrance industry’s latest innovations and provide attendees with invaluable insights on game-changing fragrance technologies, trends in fragrance creation, and market and global trends in and of impact to fragrance and fragrance products.
From 13-15 June, perfumers, marketers of fragranced products, fragrance ingredient manufacturers, suppliers of fragrance materials and other fragrance industry professionals will gather in Miami for the 2016 edition of WPC. Presented by the American Society of Perfumers and produced by Perfumer & Flavorist magazine, the event will showcase some of the most exciting innovations impacting fragrance development.
BASF SE, Givaudan, International Flavors & Fragrances (IFF), MANE, Robertet Inc. and Symrise AG are among the confirmed companies exhibiting (http://wpc.perfumerflavorist.com/exhibitors/). Alongside the exhibition, WPC’s renowned conference programm returns. With a focus on providing unique educational content, topics to be discussed include sensory technology, sustainability, regulations, ingredients and the latest market trends.
Event organizers, guided by the WPC advisory board (which includes representatives from the likes of P&G, Takasago and Bath & Body Works), are finalizing content for the 2016 show.
Sandy Chapin, Show Director, WPC 2016, commented: “WPC is the fragrance industry’s leading event, bringing together professionals from across the globe to one meeting place. The 2014 event in Deauville, France was hugely successful, and we’re excited to again bring WPC to the US in June [the 2012 event was held in Connecticut]. We pride ourselves on providing both exhibitors and attendees with an excellent opportunity to network and develop new relationships while discussing the future of fragrance.”
The event organizers and the American Society of Perfumers (ASP) have also announced a special 25 percent discount on registration for all qualified perfumers. To register your attendance at the World Perfumery Congress, please visit: http://wpc.perfumerflavorist.com/register/