Article by: Guest Author
This post was written by Jane Barber
The Natural & Organic Products Europe Show in London (19-20 April 2015) was packed with independent retailers, buyers, distributors, wholesalers, importers, exporters and, a couple of cosmetic chemists!
The Show was divided into sections – food and drink, beauty and spa, health and living. Over 200 natural beauty, personal care and cosmetic companies showcased more than 300 new products and Natural Health Magazine hosted the annual Natural Health Magazine Beauty Awards. Both New Zealand based Antipodes and Jane Iredale, a primarily mineral makeup brand picked up 7 awards.
I was surprised to see so many new start-ups exhibiting, all with some pretty impressive packaging and branding. Buzzwords being “wild crafted”, “non-GMO”, “cruelty free”, “gluten-free” and “vegan”. The natural and organic market is going strong, with the products available expanding exponentially. Those who wish to jump on the bandwagon will face some very tough competition.
Looking at the products displayed, there seemed to be a fair number of anhydrous balms with an emphasis on unique botanicals and some delectable essential oil blends. But there were not as many hair care products as I would have expected.
All in all it was a fun, worthwhile and inspiring event. Afterwards I wandered over to the food section, who knew there were so many varieties of chocolates, nuts and juices on offer.
Learn more about Jane at her website Making Skin Care