Article by: Perry Romanowski

Next week is the Midwest SCC’s technical conference on Innovation in the Cosmetic Industry.  I will be doing the emceeing and helping lead some of the group exercises.  It promises to be a great event.  See some of the details below.

2010 MWSCC Technical Symposium

When: Tuesday, October 26, 2010, 8:15am
Location: The Westin Chicago Northwest
400 Park Boulevard
Itasca, IL 60143
(630) 773-4000

Includes free continental breakfast and lunch

INNOVATION: Seeking inspiration from new sources

Our symposium will success if our audience leaves feeling they:

– Learned the basic elements of Open Innovation and its benefits for transforming businesses to create value and deliver sustainable growth.

– Reviewed case studies of companies across industries that are leveraging open innovation processes, systems and tools to deliver a robust product pipeline and new profitable business models.

– Developed an understanding of the key do’s and don’ts for implementing open innovation.

– Were not “spoken at” all day long, but participants in an interactive session comprised of speaker experts, creative exercises and showcase innovation examples.

8:15a Registration and Continental Breakfast
9:15a Program Begins
3:15p Program Ends

Registration includes program, continental breakfast and buffet lunch.
Cost: $130 for SCC members, $150 for non-members

This event will be facilitated by our own Perry Romanowski, who will guide us in an interactive, creative day in line with our Innovation theme. We have engaged an impressive group of experts across different industries for our speakers this year. Note these are the final speaker listing, but not necessarily the order in which the speakers will appear at our event:

Speakers

KEYNOTE SPEAKER: Cheryl Perkins
President and Founder of Innovationedge

Cheryl will set the tone for the rest of our day by providing an overview of open innovation. She will discuss the benefits of bringing products and technologies from the outside in, and well as discussing new business models that can drive growth and profit. She will wrap up with specific do’s and don’ts for implementing open innovation in your organization.

Robert Lochhead
Professor of Polymer Science, School of Polymers and High Performance Materials, University of Southern Mississippi
President of Society Cosmetic Chemists

Bob will identify current capabilities in the key components of invention, innovation and commercialization components and how they are coordinated. He will outline how to develop an ‘innovation ecosystem’, of partners and resources to support your innovation pipeline. Bob will share some examples of what works and does not work leveraging Personal Care case studies, and conclude with lessons learned from the National Science Foundation’s Partnership for Innovation program.

Paul Pucci (WARF)
Licensing Associate, Wisconsin Alumni Research Foundation (WARF)
Vice-President, Flatt Cola

Paul will focus on what companies should know about finding new technologies at a university like UW Madison (e.g., technologies such as those related to cosmetics, skin care, and health care). The insights will include case studies, tips for success and how to navigate the university licensing landscape.

Steve Goers
VP Open Innovation, Knowledge Mgmt, IP & Investments, Kraft Foods

Steve will speak about “innovating how you innovate.” Steve will share insights on how to align your organization around open innovation, including handling “derailers and enablers”. Kraft case studies will demonstrate how open innovation drives value creation. Steve will focus on how to improve the organization’s innovation effectiveness & efficiency via three critical competencies: Knowing What We Know (Knowledge Management), Levering What Others Know (Open Innovation), Protecting What We Know (Intellectual Property).

Registration and Payment

For more information, registration, and payment information, please visit the Midwest SCC website.

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