Comments on: Ingredients Cosmetic Companies Add As Puffery and Why

By: Por que os Auto-Bronzeadores da Jergens (Natural Glow) Fazem Tanto Sucesso | East to West Skin Care

Tue, 31 Jan 2012 11:02:14 +0000

[...] de vista de marketing. Estes ingredientes são chamados pelos formuladores de cosméticos de “Puffery Ingredients“. Pode ser o melhor produto do mundo, mas se não vier – também – com uma boa [...]

By: Um Xampu Diferente! | East to West Skin Care

Um Xampu Diferente! | East to West Skin Care — Mon, 12 Dec 2011 15:57:52 +0000

[...] Mais especificamente, os formuladores de cosméticos chamam estes ingredientes de “Puffery Ingredients” (clicar em cima do link para mais detalhes). Proteínas, outras vitaminas, aminoácidos etc. [...]

By: Um Xampu Diferente | East to West Skin Care

Um Xampu Diferente | East to West Skin Care — Mon, 12 Dec 2011 15:56:38 +0000

By: Tsubaki Oil | East to West Skin Care

Tsubaki Oil | East to West Skin Care — Wed, 07 Dec 2011 18:19:53 +0000

[...] um shampoo ou condicionador (não vou entrar em detalhes dos porquês, uma vez que eles já estão aqui), mas de um modo ou de outro há produtos excelentes no mercado com um marketing usando o óleo de [...]

By: Rowena

Rowena — Tue, 11 Jan 2011 21:35:28 +0000

Great post! Thank you!
Well I am one of “them” marketing people. And you do not have to worry about misleading me about pixie dust. I am paid to do that dirty job for you. Heehee!
Kudos from the marketing department!

By: Chem Student

Chem Student — Thu, 27 May 2010 02:22:20 +0000

Fluff dust as I remember you calling it. I was shocked when I learned about it in your course! Scary but true. I think marketing needs to come up with claims that support the actual bulk of the main ingredients (Not the 1% line). Also I think the INCI system should be changed for FIL on packages. What sounds better Salt or Sodium Chloride, Shea Butter or Butyrospermum Parkii? I think consumers get scared when they read the labels and the marketing fluff dust is typically common sounding ingredients like honey nectar, collagen etc. Just my rant on the topic of fluff dust….hopefully consumers become more aware of fluff dust and demand more effective products which will then encourage better formulations.

By: Veronica

Veronica — Sun, 21 Mar 2010 18:16:34 +0000

Great article. Theres a book called Cosmetics Unmasked which also touches on this. I’m studying psychology now, but a few years back I was studying pharmacy in order to get into cosmetic chemistry. I get the whole vitamins-in-products marketing strategy, but I don’t see the point of adding ingredients which have no appeal to the consumer and which might be bad for you. What is your opinion of benzophenone-3, or oxybenzone? (I think it is the same thing). To my understanding, it is being removed from sunblocks in Europe because of its hormone disrupting qualities, but I’ve been noticing that it is added to colognes and perfumes as well. What is a sunblock ingredient doing in my body spray?

By: tanveer

tanveer — Thu, 04 Mar 2010 11:47:53 +0000

I really liked this post for telling things as it is.. We get sold stuff like “ceremide- cement” and “Microspheres to absorb oil” and God knows what all day long.

& at the end of the day I have noticed it is the no-fuss products like Ponds Cold Cleansing cream which boldly embrace their mineral oil heritage that work better than creams enriched with “protein-vitamin complex, that penetrated the skin to reveal younger, smoother skin” LOL

By: Arthur Perry MD

Arthur Perry MD — Thu, 04 Mar 2010 05:09:14 +0000

My favorites are the chemicals with high molecular weights that can’t possibly penetrate the skin. The 500 Dalton rule means that anything over 500 can’t penetrate. And that excludes virtually all pentapeptides and all hexapeptides. And those are the expensive ingredients… Fraud? You decide….